Booking Holdings Inc. (BKNG) vs Palantir Technologies Inc. (PLTR)
A side-by-side comparison of Booking Holdings Inc. and Palantir Technologies Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; PLTR is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
PLTR
Palantir Technologies Inc.
$167.23TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BKNG vs PLTR
growth of $100 · dividends reinvested · last 6yBKNG +175.1% (+18.4%/yr)PLTR +1684.5% (+61.7%/yr)PLTR compounded faster over this window
Log scale — wide-divergence pair
BKNG PLTR
BKNG vs PLTR: by the numbers
- •PLTR is the larger company ($383.97B vs $134.77B market cap).
- •BKNG trades at the lower trailing earnings multiple (19.29 vs 141.72 P/E), one valuation lens rather than an overall verdict.
- •PLTR converts more revenue to profit (49.00% vs 25.53% net margin).
- •PLTR grew revenue faster over the past five years (35.90% vs 31.52% CAGR).
- •BKNG pays a dividend (0.92% yield), while PLTR has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BKNG | PLTR |
|---|---|---|
| P/E ratio | 19.29 | 141.72 |
| Forward P/E | 16.64 | 104.86 |
| P/S ratio | 4.77 | 62.37 |
| P/B ratio | N/A | 39.28 |
| EV / EBITDA | 13.30 | 143.52 |
| FCF yield | 7.08% | 0.87% |
Profitability
| Metric | BKNG | PLTR |
|---|---|---|
| Gross margin | 100.00% | 84.80% |
| Operating margin | 34.49% | 31.59% |
| Net margin | 25.53% | 49.00% |
| ROE | N/A | 30.86% |
| ROIC | 71.23% | 25.60% |
Dividends
| Metric | BKNG | PLTR |
|---|---|---|
| Dividend yield | 0.92% | N/A |
| Payout ratio | 17.83% | N/A |
Growth (annualized)
| Metric | BKNG | PLTR |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 35.90% |
| EPS CAGR (5Y) | 158.62% | N/A |
| FCF CAGR (5Y) | 56.15% | 122.48% |
| Total return CAGR (5Y) | 14.07% | 45.36% |
Frequently asked
- Which has the lower trailing P/E, BKNG or PLTR?
- BKNG has the lower trailing P/E: BKNG trades at 19.29 and PLTR at 141.72. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or PLTR?
- Over the past five years, PLTR grew revenue faster — BKNG at a 31.52% CAGR versus PLTR at 35.90%.
- Does BKNG or PLTR pay a bigger dividend?
- BKNG pays a dividend (0.92% yield), while PLTR has no payments in the available dividend history.
- Is BKNG or PLTR more profitable?
- PLTR runs the higher net margin — BKNG at 25.53% versus PLTR at 49.00%.
- How have BKNG and PLTR total returns compared?
- Over the past 5 years, BKNG delivered 14.07% and PLTR delivered 45.36% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioPalantir Technologies P/E ratioBooking dividend yieldBooking ROEPalantir Technologies ROEBooking operating marginPalantir Technologies operating marginBooking revenue growthPalantir Technologies revenue growthBooking free cash flowPalantir Technologies free cash flow
Booking & Palantir Technologies appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.