Booking Holdings Inc. (BKNG) vs Palantir Technologies Inc. (PLTR)
BKNG leads on 9 of 14 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Palantir Technologies Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
PLTR
Palantir Technologies Inc.
$127.99Technology
Total return — BKNG vs PLTR
growth of $100 · last 6yBKNG +141.0%PLTR +1247.3%PLTR compounded faster
Log scale — wide-divergence pair
BKNG PLTR
BKNG vs PLTR: by the numbers
- •PLTR is the larger company ($293.87B vs $127.81B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 142.21 P/E).
- •PLTR converts more revenue to profit (43.67% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 34.11% CAGR).
- •BKNG pays a dividend (0.97% yield) while PLTR does not currently pay one.
Which is better, BKNG or PLTR?
Metric tally: BKNG 9 · PLTR 5It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | PLTR |
|---|---|---|
| P/E ratio | 21.75● | 142.21 |
| Forward P/E | 13.38● | 61.52 |
| P/S ratio | 4.73● | 62.99 |
| P/B ratio | — | 38.94 |
| PEG ratio | 0.14● | 1.13 |
| EV / EBITDA | 14.07● | 139.60 |
| FCF yield | 6.90%● | 0.82% |
Profitability
| Metric | BKNG | PLTR |
|---|---|---|
| Gross margin | 100.00%● | 84.07% |
| Operating margin | 34.28% | 38.13%● |
| Net margin | 22.23% | 43.67%● |
| ROE | -96.88% | 27.00%● |
| ROIC | 50.82%● | 17.95% |
Dividends
| Metric | BKNG | PLTR |
|---|---|---|
| Dividend yield | 0.97% | — |
| Payout ratio | 24.14% | — |
Growth (annualized)
| Metric | BKNG | PLTR |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 34.11% |
| EPS CAGR (5Y) | 158.62% | — |
| FCF CAGR (5Y) | 39.83% | 94.15%● |
| Total return CAGR (5Y) | 12.81% | 38.98%● |
Frequently asked
- Which is better, BKNG or PLTR?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 9 to 5.
- Is BKNG or PLTR cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and PLTR at 142.21.
- Which has grown faster, BKNG or PLTR?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus PLTR at 34.11%.
- Does BKNG or PLTR pay a bigger dividend?
- BKNG pays a dividend (0.97% yield) while PLTR does not currently pay one.
- Is BKNG or PLTR more profitable?
- PLTR runs the higher net margin — BKNG at 22.23% versus PLTR at 43.67%.
- Which has been the better investment, BKNG or PLTR?
- Over the past 5-year, PLTR delivered the higher annualized total return — BKNG at 12.30% versus PLTR at 38.98%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioPalantir Technologies P/E ratioBooking dividend yieldPalantir Technologies dividend yieldBooking ROEPalantir Technologies ROEBooking operating marginPalantir Technologies operating marginBooking revenue growthPalantir Technologies revenue growthBooking free cash flowPalantir Technologies free cash flow
Booking & Palantir Technologies appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.