Booking Holdings Inc. (BKNG) vs Realty Income Corporation (O)
A side-by-side comparison of Booking Holdings Inc. and Realty Income Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; O is classified in Real Estate. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
O
Realty Income Corporation
$65.73Real EstateDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs O
growth of $100 · dividends reinvested · last 27yBKNG +1006.6%O +2836.8%O compounded faster
BKNG O
BKNG vs O: by the numbers
- •BKNG is the larger company ($154.44B vs $61.29B market cap).
- •BKNG trades at the lower trailing earnings multiple (24.63 vs 53.69 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (22.23% vs 18.94% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 28.65% CAGR).
- •O pays the higher dividend yield (4.95% vs 0.86%).
Metrics side by side
Valuation
| Metric | BKNG | O |
|---|---|---|
| P/E ratio | 24.63 | 53.69 |
| Forward P/E | 17.87 | 42.36 |
| P/S ratio | 5.36 | 10.01 |
| P/B ratio | N/A | 1.51 |
| PEG ratio | 0.16 | 2.49 |
| EV / EBITDA | 14.82 | 21.08 |
| FCF yield | 6.09% | N/A |
Profitability
| Metric | BKNG | O |
|---|---|---|
| Gross margin | 100.00% | 89.80% |
| Operating margin | 34.28% | 29.27% |
| Net margin | 22.23% | 18.94% |
| ROE | -96.88% | 2.86% |
| ROIC | 50.82% | 2.45% |
Dividends
| Metric | BKNG | O |
|---|---|---|
| Dividend yield | 0.86% | 4.95% |
| Payout ratio | 24.14% | 276.84% |
Growth (annualized)
| Metric | BKNG | O |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 28.65% |
| EPS CAGR (5Y) | 158.62% | 0.35% |
| FCF CAGR (5Y) | 39.83% | N/A |
| Total return CAGR (5Y) | 17.66% | 4.31% |
Frequently asked
- Which has the lower trailing P/E, BKNG or O?
- BKNG has the lower trailing P/E: BKNG trades at 24.63 and O at 53.69. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or O?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus O at 28.65%.
- Does BKNG or O pay a bigger dividend?
- BKNG yields 0.86% and O yields 4.95% based on trailing dividends and the latest price.
- Is BKNG or O more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus O at 18.94%.
- How have BKNG and O total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and O delivered 4.59% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioRealty Income P/E ratioBooking dividend yieldRealty Income dividend yieldBooking ROERealty Income ROEBooking operating marginRealty Income operating marginBooking revenue growthRealty Income revenue growthBooking free cash flowRealty Income free cash flow
Booking & Realty Income appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.