Booking Holdings Inc. (BKNG) vs News Corporation (NWSA)
A side-by-side comparison of Booking Holdings Inc. and News Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; NWSA is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
NWSA
News Corporation
$28.18Communication ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs NWSA
growth of $100 · dividends reinvested · last 13yBKNG +448.8%NWSA +97.2%BKNG compounded faster
BKNG NWSA
BKNG vs NWSA: by the numbers
- •BKNG is the larger company ($154.44B vs $15.82B market cap).
- •NWSA trades at the lower trailing earnings multiple (14.59 vs 24.63 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (22.23% vs 11.80% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs -1.27% CAGR).
- •BKNG pays the higher dividend yield (0.86% vs 0.73%).
Metrics side by side
Valuation
| Metric | BKNG | NWSA |
|---|---|---|
| P/E ratio | 24.63 | 14.59 |
| Forward P/E | 17.87 | 25.77 |
| P/S ratio | 5.36 | 1.70 |
| P/B ratio | N/A | 1.79 |
| PEG ratio | 0.16 | 0.04 |
| EV / EBITDA | 14.82 | 9.85 |
| FCF yield | 6.09% | 3.69% |
Profitability
| Metric | BKNG | NWSA |
|---|---|---|
| Gross margin | 100.00% | 100.00% |
| Operating margin | 34.28% | 12.36% |
| Net margin | 22.23% | 11.80% |
| ROE | -96.88% | 12.41% |
| ROIC | 50.82% | 5.16% |
Dividends
| Metric | BKNG | NWSA |
|---|---|---|
| Dividend yield | 0.86% | 0.73% |
| Payout ratio | 24.14% | 9.62% |
Growth (annualized)
| Metric | BKNG | NWSA |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | -1.27% |
| EPS CAGR (5Y) | 158.62% | 40.52% |
| FCF CAGR (5Y) | 39.83% | 16.28% |
| Total return CAGR (5Y) | 17.66% | 2.92% |
Frequently asked
- Which has the lower trailing P/E, BKNG or NWSA?
- NWSA has the lower trailing P/E: BKNG trades at 24.63 and NWSA at 14.59. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or NWSA?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus NWSA at -1.27%.
- Does BKNG or NWSA pay a bigger dividend?
- BKNG yields 0.86% and NWSA yields 0.73% based on trailing dividends and the latest price.
- Is BKNG or NWSA more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus NWSA at 11.80%.
- How have BKNG and NWSA total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and NWSA delivered 9.18% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioNews P/E ratioBooking dividend yieldNews dividend yieldBooking ROENews ROEBooking operating marginNews operating marginBooking revenue growthNews revenue growthBooking free cash flowNews free cash flow
Booking & News appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.