Booking Holdings Inc. (BKNG) vs Eli Lilly and Company (LLY)
BKNG leads on 12 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Eli Lilly and Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
LLY
Eli Lilly and Company
$1133.00Healthcare
Total return — BKNG vs LLY
growth of $100 · last 27yBKNG +896.0%LLY +1188.4%LLY compounded faster
BKNG LLY
BKNG vs LLY: by the numbers
- •LLY is the larger company ($1.07T vs $127.81B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 40.25 P/E).
- •LLY converts more revenue to profit (34.98% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 23.17% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.57%).
Which is better, BKNG or LLY?
Metric tally: BKNG 12 · LLY 4It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | LLY |
|---|---|---|
| P/E ratio | 21.75● | 40.25 |
| Forward P/E | 13.38● | 25.41 |
| P/S ratio | 4.73● | 14.05 |
| P/B ratio | — | 32.54 |
| PEG ratio | 0.14● | 0.49 |
| EV / EBITDA | 14.07● | 31.47 |
| FCF yield | 6.90%● | 1.34% |
Profitability
| Metric | BKNG | LLY |
|---|---|---|
| Gross margin | 100.00%● | 83.51% |
| Operating margin | 34.28% | 45.87%● |
| Net margin | 22.23% | 34.98%● |
| ROE | -96.88% | 81.01%● |
| ROIC | 50.82%● | 30.20% |
Dividends
| Metric | BKNG | LLY |
|---|---|---|
| Dividend yield | 0.97%● | 0.57% |
| Payout ratio | 24.14% | 28.09% |
Growth (annualized)
| Metric | BKNG | LLY |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 23.17% |
| EPS CAGR (5Y) | 158.62%● | 28.88% |
| FCF CAGR (5Y) | 39.83%● | 19.54% |
| Total return CAGR (5Y) | 12.81% | 39.57%● |
Frequently asked
- Which is better, BKNG or LLY?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 12 to 4.
- Is BKNG or LLY cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and LLY at 40.25.
- Which has grown faster, BKNG or LLY?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus LLY at 23.17%.
- Does BKNG or LLY pay a bigger dividend?
- BKNG yields 0.97% and LLY yields 0.57% based on trailing dividends and the latest price.
- Is BKNG or LLY more profitable?
- LLY runs the higher net margin — BKNG at 22.23% versus LLY at 34.98%.
- Which has been the better investment, BKNG or LLY?
- Over the past 10-year, LLY delivered the higher annualized total return — BKNG at 12.30% versus LLY at 33.50%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioEli Lilly and P/E ratioBooking dividend yieldEli Lilly and dividend yieldBooking ROEEli Lilly and ROEBooking operating marginEli Lilly and operating marginBooking revenue growthEli Lilly and revenue growthBooking free cash flowEli Lilly and free cash flow
Booking & Eli Lilly and appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.