Booking Holdings Inc. (BKNG) vs Eli Lilly and Company (LLY)

A side-by-side comparison of Booking Holdings Inc. and Eli Lilly and Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: BKNG is classified in Consumer Cyclical; LLY is classified in Healthcare. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnBKNG vs LLY

growth of $100 · dividends reinvested · last 10y
BKNG +204.8% (+11.8%/yr)LLY +1566.6% (+32.5%/yr)LLY compounded faster over this window
Log scale — wide-divergence pair
101001k10kStart $10020182020202220242026$305$1,667
BKNG LLY

BKNG vs LLY: by the numbers

  • LLY is the larger company ($1.05T vs $134.77B market cap).
  • BKNG trades at the lower trailing earnings multiple (19.29 vs 37.42 P/E), one valuation lens rather than an overall verdict.
  • LLY converts more revenue to profit (33.53% vs 25.53% net margin).
  • BKNG grew revenue faster over the past five years (31.52% vs 24.42% CAGR).
  • BKNG pays the higher dividend yield (0.92% vs 0.60%).

Metrics side by side

Valuation

MetricBKNGLLY
P/E ratio19.2937.42
Forward P/E16.6430.64
P/S ratio4.7713.18
P/B ratioN/A31.00
EV / EBITDA13.3029.91
FCF yield7.08%1.91%

Profitability

MetricBKNGLLY
Gross margin100.00%84.01%
Operating margin34.49%43.92%
Net margin25.53%33.53%
ROEN/A78.84%
ROIC71.23%27.38%

Dividends

MetricBKNGLLY
Dividend yield0.92%0.60%
Payout ratio17.83%22.45%

Growth (annualized)

MetricBKNGLLY
Revenue CAGR (5Y)31.52%24.42%
EPS CAGR (5Y)158.62%28.88%
FCF CAGR (5Y)56.15%32.91%
Total return CAGR (5Y)14.07%37.46%

Frequently asked

Which has the lower trailing P/E, BKNG or LLY?
BKNG has the lower trailing P/E: BKNG trades at 19.29 and LLY at 37.42. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BKNG or LLY?
Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus LLY at 24.42%.
Does BKNG or LLY pay a bigger dividend?
BKNG yields 0.92% and LLY yields 0.60% based on trailing dividends and the latest price.
Is BKNG or LLY more profitable?
LLY runs the higher net margin — BKNG at 25.53% versus LLY at 33.53%.
How have BKNG and LLY total returns compared?
Over the past 10 years, BKNG delivered 12.15% and LLY delivered 32.58% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.