Booking Holdings Inc. (BKNG) vs The Home Depot, Inc. (HD)
BKNG leads on 13 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and The Home Depot, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
HD
The Home Depot, Inc.
$328.39Consumer Cyclical
Total return — BKNG vs HD
growth of $100 · last 27yBKNG +896.0%HD +675.8%BKNG compounded faster
BKNG HD
BKNG vs HD: by the numbers
- •HD is the larger company ($327.44B vs $127.81B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 23.32 P/E).
- •BKNG converts more revenue to profit (22.23% vs 8.41% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 3.34% CAGR).
- •HD pays the higher dividend yield (2.82% vs 0.97%).
Which is better, BKNG or HD?
Metric tally: BKNG 13 · HD 3It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeHD(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | HD |
|---|---|---|
| P/E ratio | 21.75● | 23.32 |
| Forward P/E | 13.38● | 20.41 |
| P/S ratio | 4.73 | 1.96● |
| P/B ratio | — | 23.57 |
| PEG ratio | 0.14● | 6.55 |
| EV / EBITDA | 14.07● | 16.58 |
| FCF yield | 6.90%● | 4.38% |
Profitability
| Metric | BKNG | HD |
|---|---|---|
| Gross margin | 100.00%● | 33.13% |
| Operating margin | 34.28%● | 12.45% |
| Net margin | 22.23%● | 8.41% |
| ROE | -96.88% | 100.99%● |
| ROIC | 50.82%● | 19.03% |
Dividends
| Metric | BKNG | HD |
|---|---|---|
| Dividend yield | 0.97% | 2.82%● |
| Payout ratio | 24.14% | 64.89% |
Growth (annualized)
| Metric | BKNG | HD |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 3.34% |
| EPS CAGR (5Y) | 158.62%● | 3.56% |
| FCF CAGR (5Y) | 39.83%● | -3.39% |
| Total return CAGR (5Y) | 12.81%● | 3.66% |
Frequently asked
- Which is better, BKNG or HD?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: HD (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 13 to 3.
- Is BKNG or HD cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and HD at 23.32.
- Which has grown faster, BKNG or HD?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus HD at 3.34%.
- Does BKNG or HD pay a bigger dividend?
- BKNG yields 0.97% and HD yields 2.82% based on trailing dividends and the latest price.
- Is BKNG or HD more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus HD at 8.41%.
- Which has been the better investment, BKNG or HD?
- Over the past 10-year, HD delivered the higher annualized total return — BKNG at 12.30% versus HD at 12.49%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioHome Depot P/E ratioBooking dividend yieldHome Depot dividend yieldBooking ROEHome Depot ROEBooking operating marginHome Depot operating marginBooking revenue growthHome Depot revenue growthBooking free cash flowHome Depot free cash flow
Booking & Home Depot appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.