Is BKNG or GTM cheaper?

On trailing earnings, GTM is cheaper: BKNG trades at a 21.75 P/E and GTM at 7.16.

Which has grown faster, BKNG or GTM?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus GTM at 18.92%.

Does BKNG or GTM pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while GTM does not currently pay one.

Is BKNG or GTM more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus GTM at 10.10%.

Which has been the better investment, BKNG or GTM?

Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus GTM at -42.92%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs ZoomInfo Technologies Inc. (GTM)

BKNG and GTM are evenly matched — 7 metrics each of 14.

A side-by-side comparison of Booking Holdings Inc. and ZoomInfo Technologies Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

GTM

ZoomInfo Technologies Inc.

$828M

$2.81Technology

Total return — BKNG vs GTM

growth of $100 · last 6y

BKNG +136.6%GTM -91.7%BKNG compounded faster

Log scale — wide-divergence pair

BKNG GTM

BKNG vs GTM: by the numbers

•BKNG is the larger company ($127.81B vs $828M market cap).
•GTM trades at the lower earnings multiple (7.16 vs 21.75 P/E).
•BKNG converts more revenue to profit (22.23% vs 10.10% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 18.92% CAGR).
•BKNG pays a dividend (0.97% yield) while GTM does not currently pay one.

Which is better, BKNG or GTM?

Metric tally: BKNG 7 · GTM 7

It depends on what you're optimizing for:

ValueGTM(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	GTM
P/E ratio	21.75	7.16●
Forward P/E	13.38	2.54●
P/S ratio	4.73	0.71●
P/B ratio	—	0.60
PEG ratio	0.14	0.07●
EV / EBITDA	14.07	3.00●
FCF yield	6.90%	42.02%●

Profitability

Metric	BKNG	GTM
Gross margin	100.00%●	84.21%
Operating margin	34.28%●	19.40%
Net margin	22.23%●	10.10%
ROE	-96.88%	8.60%●
ROIC	50.82%●	2.48%

Dividends

Metric	BKNG	GTM
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	GTM
Revenue CAGR (5Y)	37.43%●	18.92%
EPS CAGR (5Y)	158.62%	—
FCF CAGR (5Y)	39.83%●	11.57%
Total return CAGR (5Y)	12.81%●	-42.92%

Frequently asked

Which is better, BKNG or GTM?: It depends on your goal. value: GTM (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, they are evenly matched.
Is BKNG or GTM cheaper?: On trailing earnings, GTM is cheaper: BKNG trades at a 21.75 P/E and GTM at 7.16.
Which has grown faster, BKNG or GTM?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus GTM at 18.92%.
Does BKNG or GTM pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while GTM does not currently pay one.
Is BKNG or GTM more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus GTM at 10.10%.
Which has been the better investment, BKNG or GTM?: Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus GTM at -42.92%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full GTM analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio ZoomInfo Technologies P/E ratio Booking dividend yield ZoomInfo Technologies dividend yield Booking ROE ZoomInfo Technologies ROE Booking operating margin ZoomInfo Technologies operating margin Booking revenue growth ZoomInfo Technologies revenue growth Booking free cash flow ZoomInfo Technologies free cash flow

Booking & ZoomInfo Technologies appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.