Booking Holdings Inc. (BKNG) vs GitLab Inc. (GTLB)
A side-by-side comparison of Booking Holdings Inc. and GitLab Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; GTLB is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
GTLB
GitLab Inc.
$32.97TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs GTLB
growth of $100 · dividends reinvested · last 5yBKNG +85.2%GTLB -68.4%BKNG compounded faster
Log scale — wide-divergence pair
BKNG GTLB
BKNG vs GTLB: by the numbers
- •BKNG is the larger company ($154.44B vs $5.57B market cap).
- •BKNG is profitable (22.23% net margin) while GTLB runs a net loss (-2.49%).
- •GTLB grew revenue faster over the past five years (42.25% vs 37.43% CAGR).
- •BKNG pays a dividend (0.86% yield), while GTLB has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | BKNG | GTLB |
|---|---|---|
| P/E ratio | 24.63 | N/A |
| Forward P/E | 17.87 | 36.86 |
| P/S ratio | 5.36 | 5.56 |
| P/B ratio | N/A | 5.67 |
| PEG ratio | 0.16 | N/A |
| EV / EBITDA | 14.82 | N/A |
| FCF yield | 6.09% | 4.71% |
Profitability
| Metric | BKNG | GTLB |
|---|---|---|
| Gross margin | 100.00% | 86.74% |
| Operating margin | 34.28% | -5.14% |
| Net margin | 22.23% | -2.49% |
| ROE | -96.88% | -2.54% |
| ROIC | 50.82% | -6.58% |
Dividends
| Metric | BKNG | GTLB |
|---|---|---|
| Dividend yield | 0.86% | N/A |
| Payout ratio | 24.14% | N/A |
Growth (annualized)
| Metric | BKNG | GTLB |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 42.25% |
| EPS CAGR (5Y) | 158.62% | N/A |
| FCF CAGR (5Y) | 39.83% | N/A |
| Total return CAGR (5Y) | 17.66% | N/A |
Frequently asked
- Which has grown faster, BKNG or GTLB?
- Over the past five years, GTLB grew revenue faster — BKNG at a 37.43% CAGR versus GTLB at 42.25%.
- Does BKNG or GTLB pay a bigger dividend?
- BKNG pays a dividend (0.86% yield), while GTLB has no payments in the available dividend history.
- Is BKNG or GTLB more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus GTLB at -2.49%.
Go deeper
Dig into the metrics
Booking P/E ratioGitLab P/E ratioBooking dividend yieldGitLab dividend yieldBooking ROEGitLab ROEBooking operating marginGitLab operating marginBooking revenue growthGitLab revenue growthBooking free cash flowGitLab free cash flow
Booking & GitLab appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.