Booking Holdings Inc. (BKNG) vs General Motors Company (GM)
BKNG leads on 10 of 14 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and General Motors Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
GM
General Motors Company
$81.50Consumer Cyclical
Total return — BKNG vs GM
growth of $100 · last 16yBKNG +903.9%GM +138.4%BKNG compounded faster
BKNG GM
BKNG vs GM: by the numbers
- •BKNG is the larger company ($127.81B vs $73.49B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 32.60 P/E).
- •BKNG converts more revenue to profit (22.23% vs 1.38% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 8.60% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.81%).
Which is better, BKNG or GM?
Metric tally: BKNG 10 · GM 4It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | GM |
|---|---|---|
| P/E ratio | 21.75● | 32.60 |
| Forward P/E | 13.38 | — |
| P/S ratio | 4.73 | 0.41● |
| P/B ratio | — | 1.20 |
| PEG ratio | 0.14 | — |
| EV / EBITDA | 14.07 | 11.84● |
| FCF yield | 6.90% | 16.67%● |
Profitability
| Metric | BKNG | GM |
|---|---|---|
| Gross margin | 100.00%● | 6.10% |
| Operating margin | 34.28%● | 1.34% |
| Net margin | 22.23%● | 1.38% |
| ROE | -96.88% | 4.05%● |
| ROIC | 50.82%● | 1.16% |
Dividends
| Metric | BKNG | GM |
|---|---|---|
| Dividend yield | 0.97%● | 0.81% |
| Payout ratio | 24.14% | 19.82% |
Growth (annualized)
| Metric | BKNG | GM |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 8.60% |
| EPS CAGR (5Y) | 158.62%● | -5.25% |
| FCF CAGR (5Y) | 39.83%● | 14.14% |
| Total return CAGR (5Y) | 12.81%● | 6.65% |
Frequently asked
- Which is better, BKNG or GM?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 10 to 4.
- Is BKNG or GM cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and GM at 32.60.
- Which has grown faster, BKNG or GM?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus GM at 8.60%.
- Does BKNG or GM pay a bigger dividend?
- BKNG yields 0.97% and GM yields 0.81% based on trailing dividends and the latest price.
- Is BKNG or GM more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus GM at 1.38%.
- Which has been the better investment, BKNG or GM?
- Over the past 10-year, GM delivered the higher annualized total return — BKNG at 12.30% versus GM at 13.06%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioGeneral Motors P/E ratioBooking dividend yieldGeneral Motors dividend yieldBooking ROEGeneral Motors ROEBooking operating marginGeneral Motors operating marginBooking revenue growthGeneral Motors revenue growthBooking free cash flowGeneral Motors free cash flow
Booking & General Motors appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.