Booking Holdings Inc. (BKNG) vs Franklin Universal Trust (FT)
A side-by-side comparison of Booking Holdings Inc. and Franklin Universal Trust across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; FT is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
FT
Franklin Universal Trust
$7.53Financial ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BKNG vs FT
growth of $100 · dividends reinvested · last 10yBKNG +204.8% (+11.8%/yr)FT +107.1% (+7.6%/yr)BKNG compounded faster over this window
BKNG FT
BKNG vs FT: by the numbers
- •BKNG is the larger company ($134.77B vs $189M market cap).
- •FT converts more revenue to profit (100.92% vs 25.53% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 0.42% CAGR).
- •FT pays the higher dividend yield (6.75% vs 0.92%).
Metrics side by side
Valuation
| Metric | BKNG | FT |
|---|---|---|
| P/E ratio | 19.29 | N/A |
| Forward P/E | 16.64 | N/A |
| P/S ratio | 4.77 | N/A |
| P/B ratio | N/A | 0.83 |
| EV / EBITDA | 13.30 | N/A |
| FCF yield | 7.08% | N/A |
Profitability
| Metric | BKNG | FT |
|---|---|---|
| Gross margin | 100.00% | 87.35% |
| Operating margin | 34.49% | 119.92% |
| Net margin | 25.53% | 100.92% |
| ROE | N/A | 9.04% |
| ROIC | 71.23% | N/A |
Dividends
| Metric | BKNG | FT |
|---|---|---|
| Dividend yield | 0.92% | 6.75% |
| Payout ratio | 17.83% | N/A |
Growth (annualized)
| Metric | BKNG | FT |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 0.42% |
| EPS CAGR (5Y) | 158.62% | N/A |
| FCF CAGR (5Y) | 56.15% | N/A |
| Total return CAGR (5Y) | 14.07% | 4.71% |
Frequently asked
- Which has grown faster, BKNG or FT?
- Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus FT at 0.42%.
- Does BKNG or FT pay a bigger dividend?
- BKNG yields 0.92% and FT yields 6.75% based on trailing dividends and the latest price.
- Is BKNG or FT more profitable?
- FT runs the higher net margin — BKNG at 25.53% versus FT at 100.92%.
- How have BKNG and FT total returns compared?
- Over the past 10 years, BKNG delivered 12.15% and FT delivered 7.73% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioBooking dividend yieldFranklin Universal dividend yieldBooking ROEFranklin Universal ROEBooking operating marginFranklin Universal operating marginBooking revenue growthFranklin Universal revenue growthBooking free cash flow
Booking & Franklin Universal appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.