Booking Holdings Inc. (BKNG) vs Franklin Universal Trust (FT)

A side-by-side comparison of Booking Holdings Inc. and Franklin Universal Trust across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: BKNG is classified in Consumer Cyclical; FT is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnBKNG vs FT

growth of $100 · dividends reinvested · last 10y
BKNG +204.8% (+11.8%/yr)FT +107.1% (+7.6%/yr)BKNG compounded faster over this window
100200300400Start $10020182020202220242026$305$207
BKNG FT

BKNG vs FT: by the numbers

  • BKNG is the larger company ($134.77B vs $189M market cap).
  • FT converts more revenue to profit (100.92% vs 25.53% net margin).
  • BKNG grew revenue faster over the past five years (31.52% vs 0.42% CAGR).
  • FT pays the higher dividend yield (6.75% vs 0.92%).

Metrics side by side

Valuation

MetricBKNGFT
P/E ratio19.29N/A
Forward P/E16.64N/A
P/S ratio4.77N/A
P/B ratioN/A0.83
EV / EBITDA13.30N/A
FCF yield7.08%N/A

Profitability

MetricBKNGFT
Gross margin100.00%87.35%
Operating margin34.49%119.92%
Net margin25.53%100.92%
ROEN/A9.04%
ROIC71.23%N/A

Dividends

MetricBKNGFT
Dividend yield0.92%6.75%
Payout ratio17.83%N/A

Growth (annualized)

MetricBKNGFT
Revenue CAGR (5Y)31.52%0.42%
EPS CAGR (5Y)158.62%N/A
FCF CAGR (5Y)56.15%N/A
Total return CAGR (5Y)14.07%4.71%

Frequently asked

Which has grown faster, BKNG or FT?
Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus FT at 0.42%.
Does BKNG or FT pay a bigger dividend?
BKNG yields 0.92% and FT yields 6.75% based on trailing dividends and the latest price.
Is BKNG or FT more profitable?
FT runs the higher net margin — BKNG at 25.53% versus FT at 100.92%.
How have BKNG and FT total returns compared?
Over the past 10 years, BKNG delivered 12.15% and FT delivered 7.73% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.