Booking Holdings Inc. (BKNG) vs Franklin Universal Trust (FT)
A side-by-side comparison of Booking Holdings Inc. and Franklin Universal Trust across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; FT is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
FT
Franklin Universal Trust
$7.99Financial ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs FT
growth of $100 · dividends reinvested · last 27yBKNG +1112.7%FT +572.7%BKNG compounded faster
BKNG FT
BKNG vs FT: by the numbers
- •BKNG is the larger company ($154.44B vs $201M market cap).
- •FT trades at the lower trailing earnings multiple (2.98 vs 24.63 P/E), one valuation lens rather than an overall verdict.
- •FT converts more revenue to profit (179.50% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 3.92% CAGR).
- •FT pays the higher dividend yield (6.39% vs 0.86%).
Metrics side by side
Valuation
| Metric | BKNG | FT |
|---|---|---|
| P/E ratio | 24.63 | 2.98 |
| Forward P/E | 17.87 | N/A |
| P/S ratio | 5.36 | 5.37 |
| P/B ratio | N/A | 0.88 |
| PEG ratio | 0.16 | N/A |
| EV / EBITDA | 14.82 | N/A |
| FCF yield | 6.09% | N/A |
Profitability
| Metric | BKNG | FT |
|---|---|---|
| Gross margin | 100.00% | 86.88% |
| Operating margin | 34.28% | 119.92% |
| Net margin | 22.23% | 179.50% |
| ROE | -96.88% | 29.45% |
| ROIC | 50.82% | 8.38% |
Dividends
| Metric | BKNG | FT |
|---|---|---|
| Dividend yield | 0.86% | 6.39% |
| Payout ratio | 24.14% | 67.11% |
Growth (annualized)
| Metric | BKNG | FT |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 3.92% |
| EPS CAGR (5Y) | 158.62% | N/A |
| FCF CAGR (5Y) | 39.83% | N/A |
| Total return CAGR (5Y) | 17.66% | 6.46% |
Frequently asked
- Which has the lower trailing P/E, BKNG or FT?
- FT has the lower trailing P/E: BKNG trades at 24.63 and FT at 2.98. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or FT?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus FT at 3.92%.
- Does BKNG or FT pay a bigger dividend?
- BKNG yields 0.86% and FT yields 6.39% based on trailing dividends and the latest price.
- Is BKNG or FT more profitable?
- FT runs the higher net margin — BKNG at 22.23% versus FT at 179.50%.
- How have BKNG and FT total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and FT delivered 8.00% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioFranklin Universal P/E ratioBooking dividend yieldFranklin Universal dividend yieldBooking ROEFranklin Universal ROEBooking operating marginFranklin Universal operating marginBooking revenue growthFranklin Universal revenue growthBooking free cash flowFranklin Universal free cash flow
Booking & Franklin Universal appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.