Booking Holdings Inc. (BKNG) vs Fair Isaac Corporation (FICO)
A side-by-side comparison of Booking Holdings Inc. and Fair Isaac Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; FICO is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
FICO
Fair Isaac Corporation
$1,336.22TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs FICO
growth of $100 · dividends reinvested · last 27yBKNG +1112.7%FICO +12400.7%FICO compounded faster
Log scale — wide-divergence pair
BKNG FICO
BKNG vs FICO: by the numbers
- •BKNG is the larger company ($154.44B vs $30.99B market cap).
- •BKNG trades at the lower trailing earnings multiple (24.63 vs 40.56 P/E), one valuation lens rather than an overall verdict.
- •FICO converts more revenue to profit (33.67% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 11.12% CAGR).
- •BKNG pays a dividend (0.86% yield), while FICO is a former payer with no current dividend run rate.
Metrics side by side
Valuation
| Metric | BKNG | FICO |
|---|---|---|
| P/E ratio | 24.63 | 40.56 |
| Forward P/E | 17.87 | 29.72 |
| P/S ratio | 5.36 | 13.48 |
| PEG ratio | 0.16 | 1.89 |
| EV / EBITDA | 14.82 | 29.38 |
| FCF yield | 6.09% | 2.94% |
Profitability
| Metric | BKNG | FICO |
|---|---|---|
| Gross margin | 100.00% | 84.16% |
| Operating margin | 34.28% | 50.37% |
| Net margin | 22.23% | 33.67% |
| ROE | -96.88% | -37.34% |
| ROIC | 50.82% | 52.96% |
Dividends
| Metric | BKNG | FICO |
|---|---|---|
| Dividend yield | 0.86% | N/A |
| Payout ratio | 24.14% | N/A |
Growth (annualized)
| Metric | BKNG | FICO |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 11.12% |
| EPS CAGR (5Y) | 158.62% | 27.04% |
| FCF CAGR (5Y) | 39.83% | 14.11% |
| Total return CAGR (5Y) | 17.66% | 20.24% |
Frequently asked
- Which has the lower trailing P/E, BKNG or FICO?
- BKNG has the lower trailing P/E: BKNG trades at 24.63 and FICO at 40.56. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or FICO?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus FICO at 11.12%.
- Does BKNG or FICO pay a bigger dividend?
- BKNG pays a dividend (0.86% yield), while FICO is a former payer with no current dividend run rate.
- Is BKNG or FICO more profitable?
- FICO runs the higher net margin — BKNG at 22.23% versus FICO at 33.67%.
- How have BKNG and FICO total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and FICO delivered 27.64% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioFair Isaac P/E ratioBooking dividend yieldFair Isaac dividend yieldBooking ROEFair Isaac ROEBooking operating marginFair Isaac operating marginBooking revenue growthFair Isaac revenue growthBooking free cash flowFair Isaac free cash flow
Booking & Fair Isaac appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.