Booking Holdings Inc. (BKNG) vs Fair Isaac Corporation (FICO)
A side-by-side comparison of Booking Holdings Inc. and Fair Isaac Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; FICO is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
FICO
Fair Isaac Corporation
$985.39TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BKNG vs FICO
growth of $100 · dividends reinvested · last 10yBKNG +204.8% (+11.8%/yr)FICO +625.3% (+21.9%/yr)FICO compounded faster over this window
BKNG FICO
BKNG vs FICO: by the numbers
- •BKNG is the larger company ($134.77B vs $21.28B market cap).
- •BKNG trades at the lower trailing earnings multiple (19.29 vs 28.46 P/E), one valuation lens rather than an overall verdict.
- •FICO converts more revenue to profit (34.05% vs 25.53% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 12.03% CAGR).
- •BKNG pays a dividend (0.92% yield), while FICO is a former payer with no current dividend run rate.
Metrics side by side
Valuation
| Metric | BKNG | FICO |
|---|---|---|
| P/E ratio | 19.29 | 28.46 |
| Forward P/E | 16.64 | 22.95 |
| P/S ratio | 4.77 | 8.89 |
| EV / EBITDA | 13.30 | 21.26 |
| FCF yield | 7.08% | 4.68% |
Profitability
| Metric | BKNG | FICO |
|---|---|---|
| Gross margin | 100.00% | 85.10% |
| Operating margin | 34.49% | 51.65% |
| Net margin | 25.53% | 34.05% |
| ROIC | 71.23% | 59.42% |
Dividends
| Metric | BKNG | FICO |
|---|---|---|
| Dividend yield | 0.92% | N/A |
| Payout ratio | 17.83% | N/A |
Growth (annualized)
| Metric | BKNG | FICO |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 12.03% |
| EPS CAGR (5Y) | 158.62% | 27.04% |
| FCF CAGR (5Y) | 56.15% | 16.63% |
| Total return CAGR (5Y) | 14.07% | 16.31% |
Frequently asked
- Which has the lower trailing P/E, BKNG or FICO?
- BKNG has the lower trailing P/E: BKNG trades at 19.29 and FICO at 28.46. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or FICO?
- Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus FICO at 12.03%.
- Does BKNG or FICO pay a bigger dividend?
- BKNG pays a dividend (0.92% yield), while FICO is a former payer with no current dividend run rate.
- Is BKNG or FICO more profitable?
- FICO runs the higher net margin — BKNG at 25.53% versus FICO at 34.05%.
- How have BKNG and FICO total returns compared?
- Over the past 10 years, BKNG delivered 12.15% and FICO delivered 22.28% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioFair Isaac P/E ratioBooking dividend yieldBooking ROEFair Isaac ROEBooking operating marginFair Isaac operating marginBooking revenue growthFair Isaac revenue growthBooking free cash flowFair Isaac free cash flow
Booking & Fair Isaac appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.