Booking Holdings Inc. (BKNG) vs Ford Motor Company (F)
A side-by-side comparison of Booking Holdings Inc. and Ford Motor Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 20, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$213.00Consumer CyclicalDelayed quote: Aug 19, 2026, 4:00 PM EDT
F
Ford Motor Company
$14.50Consumer CyclicalAt close: Aug 19, 2026, 4:00 PM ET
Total return — BKNG vs F
growth of $100 · dividends reinvested · last 10yBKNG +283.0% (+14.4%/yr)F +98.2% (+7.1%/yr)BKNG compounded faster over this window
BKNG F
BKNG vs F: by the numbers
- •BKNG is the larger company ($165.05B vs $57.78B market cap).
- •BKNG is profitable (25.53% net margin) while F runs a net loss (-3.93%).
- •BKNG grew revenue faster over the past five years (31.52% vs 6.62% CAGR).
- •F pays the higher dividend yield (4.14% vs 0.75%).
Metrics side by side
Valuation
| Metric | BKNG | F |
|---|---|---|
| P/E ratio | 23.62 | N/A |
| Forward P/E | 20.37 | 7.86 |
| P/S ratio | 5.81 | 0.31 |
| P/B ratio | N/A | 1.62 |
| EV / EBITDA | 16.12 | 19.87 |
| FCF yield | 5.82% | 12.59% |
Profitability
| Metric | BKNG | F |
|---|---|---|
| Gross margin | 100.00% | 10.77% |
| Operating margin | 34.49% | 1.97% |
| Net margin | 25.53% | -3.93% |
| ROE | -96.88% | -20.71% |
| ROIC | 71.23% | 1.61% |
Dividends
| Metric | BKNG | F |
|---|---|---|
| Dividend yield | 0.75% | 4.14% |
| Payout ratio | 24.14% | N/A |
Growth (annualized)
| Metric | BKNG | F |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 6.62% |
| EPS CAGR (5Y) | 158.62% | N/A |
| FCF CAGR (5Y) | 56.15% | -13.70% |
| Total return CAGR (5Y) | 21.24% | 9.26% |
Frequently asked
- Which has grown faster, BKNG or F?
- Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus F at 6.62%.
- Does BKNG or F pay a bigger dividend?
- BKNG yields 0.75% and F yields 4.14% based on trailing dividends and the latest price.
- Is BKNG or F more profitable?
- BKNG runs the higher net margin — BKNG at 25.53% versus F at -3.93%.
- How have BKNG and F total returns compared?
- Over the past 10 years, BKNG delivered 14.28% and F delivered 7.07% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioBooking dividend yieldFord Motor dividend yieldBooking ROEFord Motor ROEBooking operating marginFord Motor operating marginBooking revenue growthFord Motor revenue growthBooking free cash flowFord Motor free cash flow
Booking & Ford Motor appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 20, 2026.