Which has grown faster, BKNG or F?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus F at 8.03%.

Does BKNG or F pay a bigger dividend?

BKNG yields 0.97% and F yields 4.04% based on trailing dividends and the latest price.

Is BKNG or F more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus F at -3.22%.

Which has been the better investment, BKNG or F?

Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus F at 6.07%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs Ford Motor Company (F)

BKNG leads on 8 of 14 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Ford Motor Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Ford Motor Company

$58.08B

$14.84Consumer Cyclical

Total return — BKNG vs F

growth of $100 · last 27y

BKNG +896.0%F -52.5%BKNG compounded faster

Log scale — wide-divergence pair

BKNG F

BKNG vs F: by the numbers

•BKNG is the larger company ($127.81B vs $58.08B market cap).
•BKNG is profitable (22.23% net margin) while F runs a net loss (-3.22%).
•BKNG grew revenue faster over the past five years (37.43% vs 8.03% CAGR).
•F pays the higher dividend yield (4.04% vs 0.97%).

Which is better, BKNG or F?

Metric tally: BKNG 8 · F 6

It depends on what you're optimizing for:

GrowthBKNG(faster 5Y revenue CAGR)

IncomeF(higher dividend yield)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	F
P/E ratio	21.75	—
Forward P/E	13.38	8.10●
P/S ratio	4.73	0.32●
P/B ratio	—	1.61
PEG ratio	0.14	—
EV / EBITDA	14.07●	274.95
FCF yield	6.90%	19.72%●

Profitability

Metric	BKNG	F
Gross margin	100.00%●	9.18%
Operating margin	34.28%●	1.84%
Net margin	22.23%●	-3.22%
ROE	-96.88%	-16.30%●
ROIC	50.82%●	0.75%

Dividends

Metric	BKNG	F
Dividend yield	0.97%	4.04%●
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	F
Revenue CAGR (5Y)	37.43%●	8.03%
EPS CAGR (5Y)	158.62%	171.57%●
FCF CAGR (5Y)	39.83%●	-12.99%
Total return CAGR (5Y)	12.81%●	4.23%

Frequently asked

Which is better, BKNG or F?: It depends on your goal. growth: BKNG (faster 5Y revenue CAGR); income: F (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 8 to 6.
Which has grown faster, BKNG or F?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus F at 8.03%.
Does BKNG or F pay a bigger dividend?: BKNG yields 0.97% and F yields 4.04% based on trailing dividends and the latest price.
Is BKNG or F more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus F at -3.22%.
Which has been the better investment, BKNG or F?: Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus F at 6.07%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full F analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Ford Motor P/E ratio Booking dividend yield Ford Motor dividend yield Booking ROE Ford Motor ROE Booking operating margin Ford Motor operating margin Booking revenue growth Ford Motor revenue growth Booking free cash flow Ford Motor free cash flow

Booking & Ford Motor appear in these rankings

Highest Dividend Yield Stocks Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.