Booking Holdings Inc. (BKNG) vs Expedia Group, Inc. (EXPE)

A side-by-side comparison of Booking Holdings Inc. and Expedia Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnBKNG vs EXPE

growth of $100 · dividends reinvested · last 21y
BKNG +19403.5%EXPE +1269.4%BKNG compounded faster
Log scale — wide-divergence pair
101001k10k100kStart $10020092013201720212025$19,503$1,369
BKNG EXPE

BKNG vs EXPE: by the numbers

  • BKNG is the larger company ($154.44B vs $33.87B market cap).
  • EXPE trades at the lower trailing earnings multiple (24.50 vs 24.63 P/E), one valuation lens rather than an overall verdict.
  • BKNG converts more revenue to profit (22.23% vs 9.81% net margin).
  • BKNG grew revenue faster over the past five years (37.43% vs 29.07% CAGR).
  • BKNG pays the higher dividend yield (0.86% vs 0.63%).

Metrics side by side

Valuation

MetricBKNGEXPE
P/E ratio24.6324.50
Forward P/E17.8713.98
P/S ratio5.362.24
P/B ratioN/A58.88
PEG ratio0.162.77
EV / EBITDA14.829.21
FCF yield6.09%13.81%

Profitability

MetricBKNGEXPE
Gross margin100.00%90.27%
Operating margin34.28%16.15%
Net margin22.23%9.81%
ROE-96.88%258.33%
ROIC50.82%18.64%

Dividends

MetricBKNGEXPE
Dividend yield0.86%0.63%
Payout ratio24.14%17.05%

Growth (annualized)

MetricBKNGEXPE
Revenue CAGR (5Y)37.43%29.07%
EPS CAGR (5Y)158.62%17.91%
FCF CAGR (5Y)39.83%18.68%
Total return CAGR (5Y)17.66%11.47%

Frequently asked

Which has the lower trailing P/E, BKNG or EXPE?
EXPE has the lower trailing P/E: BKNG trades at 24.63 and EXPE at 24.50. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BKNG or EXPE?
Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus EXPE at 29.07%.
Does BKNG or EXPE pay a bigger dividend?
BKNG yields 0.86% and EXPE yields 0.63% based on trailing dividends and the latest price.
Is BKNG or EXPE more profitable?
BKNG runs the higher net margin — BKNG at 22.23% versus EXPE at 9.81%.
How have BKNG and EXPE total returns compared?
Over the past 10 years, BKNG delivered 14.24% and EXPE delivered 9.60% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.