Booking Holdings Inc. (BKNG) vs Expedia Group, Inc. (EXPE)
A side-by-side comparison of Booking Holdings Inc. and Expedia Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
EXPE
Expedia Group, Inc.
$295.79Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs EXPE
growth of $100 · dividends reinvested · last 21yBKNG +19403.5%EXPE +1269.4%BKNG compounded faster
Log scale — wide-divergence pair
BKNG EXPE
BKNG vs EXPE: by the numbers
- •BKNG is the larger company ($154.44B vs $33.87B market cap).
- •EXPE trades at the lower trailing earnings multiple (24.50 vs 24.63 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (22.23% vs 9.81% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 29.07% CAGR).
- •BKNG pays the higher dividend yield (0.86% vs 0.63%).
Metrics side by side
Valuation
| Metric | BKNG | EXPE |
|---|---|---|
| P/E ratio | 24.63 | 24.50 |
| Forward P/E | 17.87 | 13.98 |
| P/S ratio | 5.36 | 2.24 |
| P/B ratio | N/A | 58.88 |
| PEG ratio | 0.16 | 2.77 |
| EV / EBITDA | 14.82 | 9.21 |
| FCF yield | 6.09% | 13.81% |
Profitability
| Metric | BKNG | EXPE |
|---|---|---|
| Gross margin | 100.00% | 90.27% |
| Operating margin | 34.28% | 16.15% |
| Net margin | 22.23% | 9.81% |
| ROE | -96.88% | 258.33% |
| ROIC | 50.82% | 18.64% |
Dividends
| Metric | BKNG | EXPE |
|---|---|---|
| Dividend yield | 0.86% | 0.63% |
| Payout ratio | 24.14% | 17.05% |
Growth (annualized)
| Metric | BKNG | EXPE |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 29.07% |
| EPS CAGR (5Y) | 158.62% | 17.91% |
| FCF CAGR (5Y) | 39.83% | 18.68% |
| Total return CAGR (5Y) | 17.66% | 11.47% |
Frequently asked
- Which has the lower trailing P/E, BKNG or EXPE?
- EXPE has the lower trailing P/E: BKNG trades at 24.63 and EXPE at 24.50. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or EXPE?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus EXPE at 29.07%.
- Does BKNG or EXPE pay a bigger dividend?
- BKNG yields 0.86% and EXPE yields 0.63% based on trailing dividends and the latest price.
- Is BKNG or EXPE more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus EXPE at 9.81%.
- How have BKNG and EXPE total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and EXPE delivered 9.60% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioExpedia P/E ratioBooking dividend yieldExpedia dividend yieldBooking ROEExpedia ROEBooking operating marginExpedia operating marginBooking revenue growthExpedia revenue growthBooking free cash flowExpedia free cash flow
Booking & Expedia appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.