Booking Holdings Inc. (BKNG) vs Exelixis, Inc. (EXEL)

A side-by-side comparison of Booking Holdings Inc. and Exelixis, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: BKNG is classified in Consumer Cyclical; EXEL is classified in Healthcare. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnBKNG vs EXEL

growth of $100 · dividends reinvested · last 10y
BKNG +204.8% (+11.8%/yr)EXEL +323.8% (+15.5%/yr)EXEL compounded faster over this window
100200300400Start $10020182020202220242026$305$424
BKNG EXEL

BKNG vs EXEL: by the numbers

  • BKNG is the larger company ($134.77B vs $14.11B market cap).
  • EXEL trades at the lower trailing earnings multiple (17.59 vs 19.29 P/E), one valuation lens rather than an overall verdict.
  • EXEL converts more revenue to profit (35.33% vs 25.53% net margin).
  • BKNG grew revenue faster over the past five years (31.52% vs 16.06% CAGR).
  • BKNG pays a dividend (0.92% yield), while EXEL has no payments in the available dividend history.

Metrics side by side

Valuation

MetricBKNGEXEL
P/E ratio19.2917.59
Forward P/E16.6415.98
P/S ratio4.775.79
P/B ratioN/A7.65
EV / EBITDA13.3013.99
FCF yield7.08%8.34%

Profitability

MetricBKNGEXEL
Gross margin100.00%96.48%
Operating margin34.49%39.88%
Net margin25.53%35.33%
ROEN/A46.68%
ROIC71.23%37.87%

Dividends

MetricBKNGEXEL
Dividend yield0.92%N/A
Payout ratio17.83%N/A

Growth (annualized)

MetricBKNGEXEL
Revenue CAGR (5Y)31.52%16.06%
EPS CAGR (5Y)158.62%51.51%
FCF CAGR (5Y)56.15%40.17%
Total return CAGR (5Y)14.07%23.54%

Frequently asked

Which has the lower trailing P/E, BKNG or EXEL?
EXEL has the lower trailing P/E: BKNG trades at 19.29 and EXEL at 17.59. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, BKNG or EXEL?
Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus EXEL at 16.06%.
Does BKNG or EXEL pay a bigger dividend?
BKNG pays a dividend (0.92% yield), while EXEL has no payments in the available dividend history.
Is BKNG or EXEL more profitable?
EXEL runs the higher net margin — BKNG at 25.53% versus EXEL at 35.33%.
How have BKNG and EXEL total returns compared?
Over the past 10 years, BKNG delivered 12.15% and EXEL delivered 16.97% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.