Booking Holdings Inc. (BKNG) vs Electronic Arts Inc. (EA)
BKNG leads on 15 of 16 compared metrics.
A side-by-side comparison of Booking Holdings Inc. and Electronic Arts Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BKNG
Booking Holdings Inc.
$164.94Consumer Cyclical
EA
Electronic Arts Inc.
$203.27Communication Services
Total return — BKNG vs EA
growth of $100 · last 27yBKNG +896.0%EA +1563.4%EA compounded faster
BKNG EA
BKNG vs EA: by the numbers
- •BKNG is the larger company ($127.81B vs $50.97B market cap).
- •BKNG trades at the lower earnings multiple (21.75 vs 57.91 P/E).
- •BKNG converts more revenue to profit (22.23% vs 11.78% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 6.00% CAGR).
- •BKNG pays the higher dividend yield (0.97% vs 0.37%).
Which is better, BKNG or EA?
Metric tally: BKNG 15 · EA 1It depends on what you're optimizing for:
ValueBKNG(lower P/E)
GrowthBKNG(faster 5Y revenue CAGR)
IncomeBKNG(higher dividend yield)
QualityBKNG(higher ROIC)
Valuation
| Metric | BKNG | EA |
|---|---|---|
| P/E ratio | 21.75● | 57.91 |
| Forward P/E | 13.38● | 22.92 |
| P/S ratio | 4.73● | 6.83 |
| P/B ratio | — | 7.60 |
| PEG ratio | 0.14● | 14.02 |
| EV / EBITDA | 14.07● | 40.62 |
| FCF yield | 6.90%● | 4.52% |
Profitability
| Metric | BKNG | EA |
|---|---|---|
| Gross margin | 100.00%● | 78.99% |
| Operating margin | 34.28%● | 15.43% |
| Net margin | 22.23%● | 11.78% |
| ROE | -96.88% | 13.11%● |
| ROIC | 50.82%● | 9.36% |
Dividends
| Metric | BKNG | EA |
|---|---|---|
| Dividend yield | 0.97%● | 0.37% |
| Payout ratio | 24.14% | 21.41% |
Growth (annualized)
| Metric | BKNG | EA |
|---|---|---|
| Revenue CAGR (5Y) | 37.43%● | 6.00% |
| EPS CAGR (5Y) | 158.62%● | 4.13% |
| FCF CAGR (5Y) | 39.83%● | 5.12% |
| Total return CAGR (5Y) | 12.81%● | 7.35% |
Frequently asked
- Which is better, BKNG or EA?
- It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); income: BKNG (higher dividend yield); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 15 to 1.
- Is BKNG or EA cheaper?
- On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and EA at 57.91.
- Which has grown faster, BKNG or EA?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus EA at 6.00%.
- Does BKNG or EA pay a bigger dividend?
- BKNG yields 0.97% and EA yields 0.37% based on trailing dividends and the latest price.
- Is BKNG or EA more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus EA at 11.78%.
- Which has been the better investment, BKNG or EA?
- Over the past 10-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus EA at 10.77%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioElectronic Arts P/E ratioBooking dividend yieldElectronic Arts dividend yieldBooking ROEElectronic Arts ROEBooking operating marginElectronic Arts operating marginBooking revenue growthElectronic Arts revenue growthBooking free cash flowElectronic Arts free cash flow
Booking & Electronic Arts appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.