Booking Holdings Inc. (BKNG) vs Brown & Brown, Inc. (BRO)
A side-by-side comparison of Booking Holdings Inc. and Brown & Brown, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; BRO is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
BRO
Brown & Brown, Inc.
$66.19Financial ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — BKNG vs BRO
growth of $100 · dividends reinvested · last 10yBKNG +204.8% (+11.8%/yr)BRO +282.5% (+14.4%/yr)BRO compounded faster over this window
BKNG BRO
BKNG vs BRO: by the numbers
- •BKNG is the larger company ($134.77B vs $22.15B market cap).
- •BKNG trades at the lower trailing earnings multiple (19.29 vs 19.58 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (25.53% vs 17.59% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 19.16% CAGR).
- •BRO pays the higher dividend yield (1.00% vs 0.92%).
Metrics side by side
Valuation
| Metric | BKNG | BRO |
|---|---|---|
| P/E ratio | 19.29 | 19.58 |
| Forward P/E | 16.64 | 14.74 |
| P/S ratio | 4.77 | 3.23 |
| P/B ratio | N/A | 1.76 |
| EV / EBITDA | 13.30 | N/A |
| FCF yield | 7.08% | N/A |
Profitability
| Metric | BKNG | BRO |
|---|---|---|
| Gross margin | 100.00% | 87.68% |
| Operating margin | 34.49% | 28.47% |
| Net margin | 25.53% | 17.59% |
| ROE | N/A | 9.58% |
| ROIC | 71.23% | N/A |
Dividends
| Metric | BKNG | BRO |
|---|---|---|
| Dividend yield | 0.92% | 1.00% |
| Payout ratio | 17.83% | 19.53% |
Growth (annualized)
| Metric | BKNG | BRO |
|---|---|---|
| Revenue CAGR (5Y) | 31.52% | 19.16% |
| EPS CAGR (5Y) | 158.62% | 14.87% |
| FCF CAGR (5Y) | 56.15% | N/A |
| Total return CAGR (5Y) | 14.07% | 3.54% |
Frequently asked
- Which has the lower trailing P/E, BKNG or BRO?
- BKNG has the lower trailing P/E: BKNG trades at 19.29 and BRO at 19.58. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or BRO?
- Over the past five years, BKNG grew revenue faster — BKNG at a 31.52% CAGR versus BRO at 19.16%.
- Does BKNG or BRO pay a bigger dividend?
- BKNG yields 0.92% and BRO yields 1.00% based on trailing dividends and the latest price.
- Is BKNG or BRO more profitable?
- BKNG runs the higher net margin — BKNG at 25.53% versus BRO at 17.59%.
- How have BKNG and BRO total returns compared?
- Over the past 10 years, BKNG delivered 12.15% and BRO delivered 14.65% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioBrown & Brown P/E ratioBooking dividend yieldBrown & Brown dividend yieldBooking ROEBrown & Brown ROEBooking operating marginBrown & Brown operating marginBooking revenue growthBrown & Brown revenue growthBooking free cash flow
Booking & Brown & Brown appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.