Booking Holdings Inc. (BKNG) vs Brown & Brown, Inc. (BRO)
A side-by-side comparison of Booking Holdings Inc. and Brown & Brown, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; BRO is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
BRO
Brown & Brown, Inc.
$73.65Financial ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs BRO
growth of $100 · dividends reinvested · last 27yBKNG +1112.7%BRO +5182.6%BRO compounded faster
BKNG BRO
BKNG vs BRO: by the numbers
- •BKNG is the larger company ($154.44B vs $24.96B market cap).
- •BRO trades at the lower trailing earnings multiple (20.62 vs 24.63 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (22.23% vs 17.59% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 19.16% CAGR).
- •BRO pays the higher dividend yield (0.93% vs 0.86%).
Metrics side by side
Valuation
| Metric | BKNG | BRO |
|---|---|---|
| P/E ratio | 24.63 | 20.62 |
| Forward P/E | 17.87 | 15.52 |
| P/S ratio | 5.36 | 3.45 |
| P/B ratio | N/A | 1.88 |
| PEG ratio | 0.16 | 1.39 |
| EV / EBITDA | 14.82 | N/A |
| FCF yield | 6.09% | N/A |
Profitability
| Metric | BKNG | BRO |
|---|---|---|
| Gross margin | 100.00% | 87.68% |
| Operating margin | 34.28% | 28.47% |
| Net margin | 22.23% | 17.59% |
| ROE | -96.88% | 9.58% |
| ROIC | 50.82% | 5.87% |
Dividends
| Metric | BKNG | BRO |
|---|---|---|
| Dividend yield | 0.86% | 0.93% |
| Payout ratio | 24.14% | 18.97% |
Growth (annualized)
| Metric | BKNG | BRO |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 19.16% |
| EPS CAGR (5Y) | 158.62% | 14.87% |
| FCF CAGR (5Y) | 39.83% | N/A |
| Total return CAGR (5Y) | 17.66% | 7.25% |
Frequently asked
- Which has the lower trailing P/E, BKNG or BRO?
- BRO has the lower trailing P/E: BKNG trades at 24.63 and BRO at 20.62. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or BRO?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus BRO at 19.16%.
- Does BKNG or BRO pay a bigger dividend?
- BKNG yields 0.86% and BRO yields 0.93% based on trailing dividends and the latest price.
- Is BKNG or BRO more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus BRO at 17.59%.
- How have BKNG and BRO total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and BRO delivered 15.95% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioBrown & Brown P/E ratioBooking dividend yieldBrown & Brown dividend yieldBooking ROEBrown & Brown ROEBooking operating marginBrown & Brown operating marginBooking revenue growthBrown & Brown revenue growthBooking free cash flowBrown & Brown free cash flow
Booking & Brown & Brown appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.