Baidu, Inc. (BIDU) vs Roku, Inc. (ROKU)
A side-by-side comparison of Baidu, Inc. and Roku, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 2, 2026. Differences are shown without an overall score or investment verdict.
BIDU
Baidu, Inc.
$84.32Communication ServicesDelayed quote: Oct 2, 2026, 4:00 PM EDT
ROKU
Roku, Inc.
$152.39Communication ServicesDelayed quote: Oct 2, 2026, 4:00 PM EDT
Total return — BIDU vs ROKU
growth of $100 · dividends reinvested · last 9yBIDU -64.4% (-10.8%/yr)ROKU +543.7% (+23.0%/yr)ROKU compounded faster over this window
Log scale — wide-divergence pair
BIDU ROKU
BIDU vs ROKU: by the numbers
- •BIDU is the larger company ($28.68B vs $22.61B market cap).
- •ROKU is profitable (6.82% net margin) while BIDU runs a net loss (-2.64%).
- •ROKU grew revenue faster over the past five years (17.55% vs 0.40% CAGR).
Metrics side by side
Valuation
| Metric | BIDU | ROKU |
|---|---|---|
| P/E ratio | N/A | 65.12 |
| Forward P/E | N/A | 52.55 |
| P/S ratio | 1.57 | 4.34 |
| P/B ratio | 0.72 | 8.01 |
| EV / EBITDA | 13.56 | 38.78 |
| FCF yield | N/A | 3.65% |
Profitability
| Metric | BIDU | ROKU |
|---|---|---|
| Gross margin | 40.85% | 45.50% |
| Operating margin | 6.95% | 5.25% |
| Net margin | -2.64% | 6.82% |
| ROE | -1.21% | 12.58% |
| ROIC | 2.08% | 7.56% |
Growth (annualized)
| Metric | BIDU | ROKU |
|---|---|---|
| Revenue CAGR (5Y) | 0.40% | 17.55% |
| FCF CAGR (5Y) | N/A | 35.49% |
| Total return CAGR (5Y) | -10.80% | -13.62% |
Frequently asked
- Which has grown faster, BIDU or ROKU?
- Over the past five years, ROKU grew revenue faster — BIDU at a 0.40% CAGR versus ROKU at 17.55%.
- Is BIDU or ROKU more profitable?
- ROKU runs the higher net margin — BIDU at -2.64% versus ROKU at 6.82%.
- How have BIDU and ROKU total returns compared?
- Over the past 5 years, BIDU delivered -10.80% and ROKU delivered -13.62% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Roku P/E ratioBaidu ROERoku ROEBaidu operating marginRoku operating marginBaidu revenue growthRoku revenue growthBaidu free cash flowRoku free cash flow
Baidu & Roku appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 2, 2026.