Axon Enterprise, Inc. (AXON) vs HubSpot, Inc. (HUBS)

A side-by-side comparison of Axon Enterprise, Inc. and HubSpot, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: AXON is classified in Industrials; HUBS is classified in Technology. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total return — AXON vs HUBS

growth of $100 · dividends reinvested · last 10y
AXON +1735.1% (+33.8%/yr)HUBS +313.4% (+15.3%/yr)AXON compounded faster over this window
01k2k3kStart $10020182020202220242026$1,835$413
AXON HUBS

AXON vs HUBS: by the numbers

  • •AXON is the larger company ($34.24B vs $10.41B market cap).
  • •HUBS trades at the lower trailing earnings multiple (71.79 vs 176.09 P/E), one valuation lens rather than an overall verdict.
  • •AXON converts more revenue to profit (6.20% vs 4.26% net margin).
  • •AXON grew revenue faster over the past five years (31.90% vs 26.31% CAGR).

Metrics side by side

Valuation

MetricAXONHUBS
P/E ratio176.0971.79
Forward P/E55.07N/A
P/S ratio10.643.02
P/B ratio9.326.28
EV / EBITDA188.3633.84
FCF yield0.39%7.37%

Profitability

MetricAXONHUBS
Gross margin59.41%83.25%
Operating margin2.61%3.83%
Net margin6.20%4.26%
ROE5.43%8.86%
ROIC1.09%5.70%

Growth (annualized)

MetricAXONHUBS
Revenue CAGR (5Y)31.90%26.31%
EPS CAGR (5Y)117.98%N/A
FCF CAGR (5Y)21.08%39.65%
Total return CAGR (5Y)21.66%-19.59%

Frequently asked

Which has the lower trailing P/E, AXON or HUBS?
HUBS has the lower trailing P/E: AXON trades at 176.09 and HUBS at 71.79. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, AXON or HUBS?
Over the past five years, AXON grew revenue faster — AXON at a 31.90% CAGR versus HUBS at 26.31%.
Is AXON or HUBS more profitable?
AXON runs the higher net margin — AXON at 6.20% versus HUBS at 4.26%.
How have AXON and HUBS total returns compared?
Over the past 10 years, AXON delivered 34.25% and HUBS delivered 15.40% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.