Aurora Innovation, Inc. (AUR) vs HubSpot, Inc. (HUBS)
A side-by-side comparison of Aurora Innovation, Inc. and HubSpot, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 2, 2026. Differences are shown without an overall score or investment verdict.
AUR
Aurora Innovation, Inc.
$5.67TechnologyDelayed quote: Oct 2, 2026, 4:00 PM EDT
HUBS
HubSpot, Inc.
$214.40TechnologyDelayed quote: Oct 2, 2026, 4:00 PM EDT
Total return — AUR vs HUBS
growth of $100 · dividends reinvested · last 5yAUR -44.8% (-11.2%/yr)HUBS -55.3% (-14.9%/yr)AUR compounded faster over this window
AUR HUBS
AUR vs HUBS: by the numbers
- •AUR is the larger company ($11.12B vs $10.98B market cap).
- •HUBS is profitable (4.26% net margin) while AUR runs a net loss (-18000.00%).
Metrics side by side
Valuation
| Metric | AUR | HUBS |
|---|---|---|
| P/E ratio | N/A | 75.76 |
| P/S ratio | 2224.00 | 3.18 |
| P/B ratio | 5.69 | 6.63 |
| EV / EBITDA | N/A | 35.86 |
| FCF yield | N/A | 6.99% |
Profitability
| Metric | AUR | HUBS |
|---|---|---|
| Gross margin | -466.67% | 83.25% |
| Operating margin | -30033.33% | 3.83% |
| Net margin | -18000.00% | 4.26% |
| ROE | -46.08% | 8.86% |
| ROIC | -47.16% | 5.70% |
Growth (annualized)
| Metric | AUR | HUBS |
|---|---|---|
| Revenue CAGR (5Y) | N/A | 26.31% |
| FCF CAGR (5Y) | N/A | 39.65% |
| Total return CAGR (5Y) | -11.12% | -20.49% |
Frequently asked
- Is AUR or HUBS more profitable?
- HUBS runs the higher net margin — AUR at -18000.00% versus HUBS at 4.26%.
- How have AUR and HUBS total returns compared?
- Over the past 5 years, AUR delivered -11.12% and HUBS delivered -20.49% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
HubSpot P/E ratioAurora Innovation ROEHubSpot ROEAurora Innovation operating marginHubSpot operating marginAurora Innovation revenue growthHubSpot revenue growthAurora Innovation free cash flowHubSpot free cash flow
Aurora Innovation & HubSpot appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 2, 2026.