Which has grown faster, ASAN or BKNG?

Over the past five years, BKNG grew revenue faster — ASAN at a 23.06% CAGR versus BKNG at 31.52%.

Does ASAN or BKNG pay a bigger dividend?

BKNG pays a dividend (0.92% yield), while ASAN has no payments in the available dividend history.

Is ASAN or BKNG more profitable?

BKNG runs the higher net margin — ASAN at -18.63% versus BKNG at 25.53%.

How have ASAN and BKNG total returns compared?

Over the past 5 years, ASAN delivered -38.54% and BKNG delivered 14.07% annualized total return. Past performance doesn't predict future results.

Asana, Inc. (ASAN) vs Booking Holdings Inc. (BKNG)

A side-by-side comparison of Asana, Inc. and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

Different business models: ASAN is classified in Technology; BKNG is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

ASAN

Asana, Inc.

$2.08B

$8.77TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT

BKNG

Booking Holdings Inc.

$134.77B

$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT

Total return — ASAN vs BKNG

growth of $100 · dividends reinvested · last 6y

ASAN -70.3% (-18.3%/yr)BKNG +166.0% (+17.7%/yr)BKNG compounded faster over this window

Log scale — wide-divergence pair

ASAN BKNG

ASAN vs BKNG: by the numbers

•BKNG is the larger company ($134.77B vs $2.08B market cap).
•BKNG is profitable (25.53% net margin) while ASAN runs a net loss (-18.63%).
•BKNG grew revenue faster over the past five years (31.52% vs 23.06% CAGR).
•BKNG pays a dividend (0.92% yield), while ASAN has no payments in the available dividend history.

Metrics side by side

Valuation

Metric	ASAN	BKNG
P/E ratio	N/A	19.29
Forward P/E	23.51	16.64
P/S ratio	2.52	4.77
P/B ratio	19.98	N/A
EV / EBITDA	N/A	13.30
FCF yield	5.85%	7.08%

Profitability

Metric	ASAN	BKNG
Gross margin	87.56%	100.00%
Operating margin	-23.02%	34.49%
Net margin	-18.63%	25.53%
ROE	-147.85%	N/A
ROIC	-57.67%	71.23%

Dividends

Metric	ASAN	BKNG
Dividend yield	N/A	0.92%
Payout ratio	N/A	17.83%

Growth (annualized)

Metric	ASAN	BKNG
Revenue CAGR (5Y)	23.06%	31.52%
EPS CAGR (5Y)	N/A	158.62%
FCF CAGR (5Y)	N/A	56.15%
Total return CAGR (5Y)	-38.54%	14.07%

Frequently asked

Which has grown faster, ASAN or BKNG?: Over the past five years, BKNG grew revenue faster — ASAN at a 23.06% CAGR versus BKNG at 31.52%.
Does ASAN or BKNG pay a bigger dividend?: BKNG pays a dividend (0.92% yield), while ASAN has no payments in the available dividend history.
Is ASAN or BKNG more profitable?: BKNG runs the higher net margin — ASAN at -18.63% versus BKNG at 25.53%.
How have ASAN and BKNG total returns compared?: Over the past 5 years, ASAN delivered -38.54% and BKNG delivered 14.07% annualized total return. Past performance doesn't predict future results.

Go deeper

Full ASAN analysis Full BKNG analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Booking dividend yield Asana ROE Booking ROE Asana operating margin Booking operating margin Asana revenue growth Booking revenue growth Asana free cash flow Booking free cash flow

Asana & Booking appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.