Which has grown faster, ASAN or BKNG?

Over the past five years, BKNG grew revenue faster — ASAN at a 25.87% CAGR versus BKNG at 37.43%.

Does ASAN or BKNG pay a bigger dividend?

BKNG pays a dividend (0.86% yield), while ASAN has no payments in the available dividend history.

Is ASAN or BKNG more profitable?

BKNG runs the higher net margin — ASAN at -20.21% versus BKNG at 22.23%.

How have ASAN and BKNG total returns compared?

Over the past 5 years, ASAN delivered -34.85% and BKNG delivered 14.24% annualized total return. Past performance doesn't predict future results.

Asana, Inc. (ASAN) vs Booking Holdings Inc. (BKNG)

A side-by-side comparison of Asana, Inc. and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

Different business models: ASAN is classified in Technology; BKNG is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

ASAN

Asana, Inc.

$1.95B

$8.19TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT

BKNG

Booking Holdings Inc.

$154.44B

$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT

Total return — ASAN vs BKNG

growth of $100 · dividends reinvested · last 6y

ASAN -73.1%BKNG +173.8%BKNG compounded faster

Log scale — wide-divergence pair

ASAN BKNG

ASAN vs BKNG: by the numbers

•BKNG is the larger company ($154.44B vs $1.95B market cap).
•BKNG is profitable (22.23% net margin) while ASAN runs a net loss (-20.21%).
•BKNG grew revenue faster over the past five years (37.43% vs 25.87% CAGR).
•BKNG pays a dividend (0.86% yield), while ASAN has no payments in the available dividend history.

Metrics side by side

Valuation

Metric	ASAN	BKNG
P/E ratio	N/A	24.63
Forward P/E	30.22	17.87
P/S ratio	2.28	5.36
P/B ratio	13.47	N/A
PEG ratio	N/A	0.16
EV / EBITDA	N/A	14.82
FCF yield	6.10%	6.09%

Profitability

Metric	ASAN	BKNG
Gross margin	88.51%	100.00%
Operating margin	-24.59%	34.28%
Net margin	-20.21%	22.23%
ROE	-119.29%	-96.88%
ROIC	-48.28%	50.82%

Dividends

Metric	ASAN	BKNG
Dividend yield	N/A	0.86%
Payout ratio	N/A	24.14%

Growth (annualized)

Metric	ASAN	BKNG
Revenue CAGR (5Y)	25.87%	37.43%
EPS CAGR (5Y)	N/A	158.62%
FCF CAGR (5Y)	N/A	39.83%
Total return CAGR (5Y)	-34.85%	17.66%

Frequently asked

Which has grown faster, ASAN or BKNG?: Over the past five years, BKNG grew revenue faster — ASAN at a 25.87% CAGR versus BKNG at 37.43%.
Does ASAN or BKNG pay a bigger dividend?: BKNG pays a dividend (0.86% yield), while ASAN has no payments in the available dividend history.
Is ASAN or BKNG more profitable?: BKNG runs the higher net margin — ASAN at -20.21% versus BKNG at 22.23%.
How have ASAN and BKNG total returns compared?: Over the past 5 years, ASAN delivered -34.85% and BKNG delivered 14.24% annualized total return. Past performance doesn't predict future results.

Go deeper

Full ASAN analysis Full BKNG analysis Interactive comparison tool

Dig into the metrics

Asana P/E ratio Booking P/E ratio Asana dividend yield Booking dividend yield Asana ROE Booking ROE Asana operating margin Booking operating margin Asana revenue growth Booking revenue growth Asana free cash flow Booking free cash flow

Asana & Booking appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.