AppLovin Corporation (APP) vs Booking Holdings Inc. (BKNG)
A side-by-side comparison of AppLovin Corporation and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: APP is classified in Technology; BKNG is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
APP
AppLovin Corporation
$323.96TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — APP vs BKNG
growth of $100 · dividends reinvested · last 5yAPP +382.3% (+37.0%/yr)BKNG +84.8% (+13.1%/yr)APP compounded faster over this window
APP BKNG
APP vs BKNG: by the numbers
- •BKNG is the larger company ($134.77B vs $108.83B market cap).
- •BKNG trades at the lower trailing earnings multiple (19.29 vs 24.90 P/E), one valuation lens rather than an overall verdict.
- •APP converts more revenue to profit (64.58% vs 25.53% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 25.84% CAGR).
- •BKNG pays a dividend (0.92% yield), while APP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | APP | BKNG |
|---|---|---|
| P/E ratio | 24.90 | 19.29 |
| Forward P/E | 20.53 | 16.64 |
| P/S ratio | 15.94 | 4.77 |
| P/B ratio | 34.41 | N/A |
| EV / EBITDA | 20.16 | 13.30 |
| FCF yield | 4.13% | 7.08% |
Profitability
| Metric | APP | BKNG |
|---|---|---|
| Gross margin | 88.46% | 100.00% |
| Operating margin | 77.44% | 34.49% |
| Net margin | 64.58% | 25.53% |
| ROE | 139.42% | N/A |
| ROIC | 63.79% | 71.23% |
Dividends
| Metric | APP | BKNG |
|---|---|---|
| Dividend yield | N/A | 0.92% |
| Payout ratio | N/A | 17.83% |
Growth (annualized)
| Metric | APP | BKNG |
|---|---|---|
| Revenue CAGR (5Y) | 25.84% | 31.52% |
| EPS CAGR (5Y) | 73.54% | 158.62% |
| FCF CAGR (5Y) | 73.58% | 56.15% |
| Total return CAGR (5Y) | 32.38% | 14.07% |
Frequently asked
- Which has the lower trailing P/E, APP or BKNG?
- BKNG has the lower trailing P/E: APP trades at 24.90 and BKNG at 19.29. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, APP or BKNG?
- Over the past five years, BKNG grew revenue faster — APP at a 25.84% CAGR versus BKNG at 31.52%.
- Does APP or BKNG pay a bigger dividend?
- BKNG pays a dividend (0.92% yield), while APP has no payments in the available dividend history.
- Is APP or BKNG more profitable?
- APP runs the higher net margin — APP at 64.58% versus BKNG at 25.53%.
- How have APP and BKNG total returns compared?
- Over the past 5 years, APP delivered 32.38% and BKNG delivered 14.07% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
AppLovin P/E ratioBooking P/E ratioBooking dividend yieldAppLovin ROEBooking ROEAppLovin operating marginBooking operating marginAppLovin revenue growthBooking revenue growthAppLovin free cash flowBooking free cash flow
AppLovin & Booking appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.