AppLovin Corporation (APP) vs Booking Holdings Inc. (BKNG)
A side-by-side comparison of AppLovin Corporation and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: APP is classified in Technology; BKNG is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
APP
AppLovin Corporation
$418.22TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — APP vs BKNG
growth of $100 · dividends reinvested · last 5yAPP +533.0%BKNG +90.2%APP compounded faster
APP BKNG
APP vs BKNG: by the numbers
- •BKNG is the larger company ($154.44B vs $140.50B market cap).
- •BKNG trades at the lower trailing earnings multiple (24.63 vs 35.46 P/E), one valuation lens rather than an overall verdict.
- •APP converts more revenue to profit (64.29% vs 22.23% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 27.99% CAGR).
- •BKNG pays a dividend (0.86% yield), while APP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | APP | BKNG |
|---|---|---|
| P/E ratio | 35.46 | 24.63 |
| Forward P/E | 25.66 | 17.87 |
| P/S ratio | 22.68 | 5.36 |
| P/B ratio | 59.15 | N/A |
| PEG ratio | 0.62 | 0.16 |
| EV / EBITDA | 28.68 | 14.82 |
| FCF yield | 3.15% | 6.09% |
Profitability
| Metric | APP | BKNG |
|---|---|---|
| Gross margin | 88.37% | 100.00% |
| Operating margin | 77.09% | 34.28% |
| Net margin | 64.29% | 22.23% |
| ROE | 167.67% | -96.88% |
| ROIC | 60.71% | 50.82% |
Dividends
| Metric | APP | BKNG |
|---|---|---|
| Dividend yield | N/A | 0.86% |
| Payout ratio | N/A | 24.14% |
Growth (annualized)
| Metric | APP | BKNG |
|---|---|---|
| Revenue CAGR (5Y) | 27.99% | 37.43% |
| EPS CAGR (5Y) | 73.54% | 158.62% |
| FCF CAGR (5Y) | 79.57% | 39.83% |
| Total return CAGR (5Y) | 45.80% | 17.66% |
Frequently asked
- Which has the lower trailing P/E, APP or BKNG?
- BKNG has the lower trailing P/E: APP trades at 35.46 and BKNG at 24.63. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, APP or BKNG?
- Over the past five years, BKNG grew revenue faster — APP at a 27.99% CAGR versus BKNG at 37.43%.
- Does APP or BKNG pay a bigger dividend?
- BKNG pays a dividend (0.86% yield), while APP has no payments in the available dividend history.
- Is APP or BKNG more profitable?
- APP runs the higher net margin — APP at 64.29% versus BKNG at 22.23%.
- How have APP and BKNG total returns compared?
- Over the past 5 years, APP delivered 45.80% and BKNG delivered 14.24% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
AppLovin P/E ratioBooking P/E ratioAppLovin dividend yieldBooking dividend yieldAppLovin ROEBooking ROEAppLovin operating marginBooking operating marginAppLovin revenue growthBooking revenue growthAppLovin free cash flowBooking free cash flow
AppLovin & Booking appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.