Amazon.com, Inc. (AMZN) vs Vanguard Total Stock Market ETF (VTI)

Over the past 10 years, AMZN outperformed VTI — 20.18% vs 14.44% annualized total return (price plus dividends).

A side-by-side comparison of Amazon.com, Inc. and Vanguard Total Stock Market ETF across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: AMZN is classified in Consumer Cyclical; VTI is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnAMZN vs VTI

growth of $100 · dividends reinvested · last 25y
AMZN +26979.0%VTI +898.9%AMZN compounded faster
Log scale — wide-divergence pair
101001k10k100kStart $10020062011201620212026$27,079$999
AMZN VTI

Metrics side by side

Did AMZN beat VTI?

Over the past 10 years, AMZN outperformed VTI — 20.18% vs 14.44% annualized total return (price plus dividends).

Total return (annualized)

MetricAMZNVTI
Total return (1Y)-0.02%17.56%
Total return CAGR (3Y)21.73%18.52%
Total return CAGR (5Y)5.00%11.48%
Total return CAGR (10Y)20.18%14.44%

VTI is an index fund, so valuation, profitability, and per-company growth metrics don't apply — the head-to-head here is total return (price plus reinvested dividends).

Frequently asked

Has AMZN beaten VTI?
Over the past 10 years, AMZN outperformed VTI — 20.18% vs 14.44% annualized total return (price plus dividends).

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.