Agree Realty Corporation (ADC) vs Booking Holdings Inc. (BKNG)

A side-by-side comparison of Agree Realty Corporation and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: ADC is classified in Real Estate; BKNG is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnADC vs BKNG

growth of $100 · dividends reinvested · last 10y
ADC +120.8% (+8.2%/yr)BKNG +204.8% (+11.8%/yr)BKNG compounded faster over this window
100200300400Start $10020182020202220242026$221$305
ADC BKNG

ADC vs BKNG: by the numbers

  • BKNG is the larger company ($134.77B vs $8.55B market cap).
  • ADC converts more revenue to profit (28.87% vs 25.53% net margin).
  • BKNG grew revenue faster over the past five years (31.52% vs 21.41% CAGR).
  • ADC pays the higher dividend yield (4.42% vs 0.92%).

Metrics side by side

Valuation

MetricADCBKNG
P/E ratio38.3019.29
Forward P/E37.4316.64
P/S ratio10.974.77
P/B ratio1.31N/A
EV / EBITDA18.9613.30
FCF yieldN/A7.08%

For REITs like Agree Realty Corporation, GAAP P/E is distorted: heavy non-cash property depreciation depresses reported earnings and overstates the multiple. Real-estate companies are valued on funds from operations (FFO / AFFO) and price-to-FFO — see the Funds From Operations section. The P/E is shown for reference only.

Profitability

MetricADCBKNG
Gross margin87.73%100.00%
Operating margin48.35%34.49%
Net margin28.87%25.53%
ROE3.45%N/A
ROIC3.56%71.23%

Dividends

MetricADCBKNG
Dividend yield4.42%0.92%
Payout ratio170.05%17.83%

Agree Realty Corporation's payout ratio is measured against GAAP earnings, which non-cash depreciation depresses for REITs — the dividend is conventionally assessed against funds from operations (FFO / AFFO) instead, so the GAAP figure overstates the payout burden.

Growth (annualized)

MetricADCBKNG
Revenue CAGR (5Y)21.41%31.52%
EPS CAGR (5Y)0.11%158.62%
FCF CAGR (5Y)22.56%56.15%
Total return CAGR (5Y)4.77%14.07%

Frequently asked

Which has grown faster, ADC or BKNG?
Over the past five years, BKNG grew revenue faster — ADC at a 21.41% CAGR versus BKNG at 31.52%.
Does ADC or BKNG pay a bigger dividend?
ADC yields 4.42% and BKNG yields 0.92% based on trailing dividends and the latest price.
Is ADC or BKNG more profitable?
ADC runs the higher net margin — ADC at 28.87% versus BKNG at 25.53%.
How have ADC and BKNG total returns compared?
Over the past 10 years, ADC delivered 8.66% and BKNG delivered 12.15% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.