Adobe Inc. (ADBE) vs Booking Holdings Inc. (BKNG)
A side-by-side comparison of Adobe Inc. and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: ADBE is classified in Technology; BKNG is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
ADBE
Adobe Inc.
$252.23TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
BKNG
Booking Holdings Inc.
$173.92Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — ADBE vs BKNG
growth of $100 · dividends reinvested · last 10yADBE +141.6% (+9.2%/yr)BKNG +204.8% (+11.8%/yr)BKNG compounded faster over this window
ADBE BKNG
ADBE vs BKNG: by the numbers
- •BKNG is the larger company ($134.77B vs $100.26B market cap).
- •ADBE converts more revenue to profit (28.05% vs 25.53% net margin).
- •BKNG grew revenue faster over the past five years (31.52% vs 11.95% CAGR).
- •BKNG pays a dividend (0.92% yield), while ADBE is a former payer with no current dividend run rate.
Metrics side by side
Valuation
| Metric | ADBE | BKNG |
|---|---|---|
| P/E ratio | N/A | 19.29 |
| Forward P/E | 10.33 | 16.64 |
| P/S ratio | N/A | 4.77 |
| EV / EBITDA | N/A | 13.30 |
| FCF yield | N/A | 7.08% |
Profitability
| Metric | ADBE | BKNG |
|---|---|---|
| Gross margin | 88.98% | 100.00% |
| Operating margin | 35.70% | 34.49% |
| Net margin | 28.05% | 25.53% |
| ROE | 61.92% | N/A |
| ROIC | 40.02% | 71.23% |
Dividends
| Metric | ADBE | BKNG |
|---|---|---|
| Dividend yield | N/A | 0.92% |
| Payout ratio | N/A | 17.83% |
Growth (annualized)
| Metric | ADBE | BKNG |
|---|---|---|
| Revenue CAGR (5Y) | 11.95% | 31.52% |
| EPS CAGR (5Y) | 8.86% | 158.62% |
| FCF CAGR (5Y) | 10.15% | 56.15% |
| Total return CAGR (5Y) | -17.70% | 14.07% |
Frequently asked
- Which has grown faster, ADBE or BKNG?
- Over the past five years, BKNG grew revenue faster — ADBE at a 11.95% CAGR versus BKNG at 31.52%.
- Does ADBE or BKNG pay a bigger dividend?
- BKNG pays a dividend (0.92% yield), while ADBE is a former payer with no current dividend run rate.
- Is ADBE or BKNG more profitable?
- ADBE runs the higher net margin — ADBE at 28.05% versus BKNG at 25.53%.
- How have ADBE and BKNG total returns compared?
- Over the past 10 years, ADBE delivered 9.61% and BKNG delivered 12.15% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioBooking dividend yieldAdobe ROEBooking ROEAdobe operating marginBooking operating marginAdobe revenue growthBooking revenue growthAdobe free cash flowBooking free cash flow
Adobe & Booking appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.