Is ADBE or BKNG cheaper?

On trailing earnings, ADBE is cheaper: ADBE trades at a 11.67 P/E and BKNG at 21.75.

Which has grown faster, ADBE or BKNG?

Over the past five years, BKNG grew revenue faster — ADBE at a 12.38% CAGR versus BKNG at 37.43%.

Does ADBE or BKNG pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while ADBE does not currently pay one.

Is ADBE or BKNG more profitable?

ADBE runs the higher net margin — ADBE at 28.69% versus BKNG at 22.23%.

Which has been the better investment, ADBE or BKNG?

Over the past 10-year, BKNG delivered the higher annualized total return — ADBE at 7.71% versus BKNG at 12.30%. Past performance doesn't predict future results.

Adobe Inc. (ADBE) vs Booking Holdings Inc. (BKNG)

ADBE leads on 8 of 15 compared metrics.

A side-by-side comparison of Adobe Inc. and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

Total return — ADBE vs BKNG

growth of $100 · last 27y

ADBE +2801.6%BKNG +896.0%ADBE compounded faster

ADBE BKNG

ADBE vs BKNG: by the numbers

•BKNG is the larger company ($127.81B vs $82.46B market cap).
•ADBE trades at the lower earnings multiple (11.67 vs 21.75 P/E).
•ADBE converts more revenue to profit (28.69% vs 22.23% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 12.38% CAGR).
•BKNG pays a dividend (0.97% yield) while ADBE does not currently pay one.

Which is better, ADBE or BKNG?

Metric tally: ADBE 8 · BKNG 7

It depends on what you're optimizing for:

ValueADBE(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	ADBE	BKNG
P/E ratio	11.67●	21.75
Forward P/E	7.71●	13.38
P/S ratio	3.25●	4.73
P/B ratio	7.12	—
PEG ratio	0.55	0.14●
EV / EBITDA	8.64●	14.07
FCF yield	12.53%●	6.90%

Profitability

Metric	ADBE	BKNG
Gross margin	89.12%	100.00%●
Operating margin	36.07%●	34.28%
Net margin	28.69%●	22.23%
ROE	62.76%●	-96.88%
ROIC	36.69%	50.82%●

Dividends

Metric	ADBE	BKNG
Dividend yield	—	0.97%
Payout ratio	—	24.14%

Growth (annualized)

Metric	ADBE	BKNG
Revenue CAGR (5Y)	12.38%	37.43%●
EPS CAGR (5Y)	8.86%	158.62%●
FCF CAGR (5Y)	11.60%	39.83%●
Total return CAGR (5Y)	-17.72%	12.81%●

Frequently asked

Which is better, ADBE or BKNG?: It depends on your goal. value: ADBE (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, ADBE leads 8 to 7.
Is ADBE or BKNG cheaper?: On trailing earnings, ADBE is cheaper: ADBE trades at a 11.67 P/E and BKNG at 21.75.
Which has grown faster, ADBE or BKNG?: Over the past five years, BKNG grew revenue faster — ADBE at a 12.38% CAGR versus BKNG at 37.43%.
Does ADBE or BKNG pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while ADBE does not currently pay one.
Is ADBE or BKNG more profitable?: ADBE runs the higher net margin — ADBE at 28.69% versus BKNG at 22.23%.
Which has been the better investment, ADBE or BKNG?: Over the past 10-year, BKNG delivered the higher annualized total return — ADBE at 7.71% versus BKNG at 12.30%. Past performance doesn't predict future results.

Go deeper

Full ADBE analysis Full BKNG analysis Interactive comparison tool

Dig into the metrics

Adobe P/E ratio Booking P/E ratio Adobe dividend yield Booking dividend yield Adobe ROE Booking ROE Adobe operating margin Booking operating margin Adobe revenue growth Booking revenue growth Adobe free cash flow Booking free cash flow

Adobe & Booking appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.