Adobe Inc. (ADBE) vs Booking Holdings Inc. (BKNG)

A side-by-side comparison of Adobe Inc. and Booking Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: ADBE is classified in Technology; BKNG is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnADBE vs BKNG

growth of $100 · dividends reinvested · last 10y
ADBE +141.6% (+9.2%/yr)BKNG +204.8% (+11.8%/yr)BKNG compounded faster over this window
200400600Start $10020182020202220242026$242$305
ADBE BKNG

ADBE vs BKNG: by the numbers

  • BKNG is the larger company ($134.77B vs $100.26B market cap).
  • ADBE converts more revenue to profit (28.05% vs 25.53% net margin).
  • BKNG grew revenue faster over the past five years (31.52% vs 11.95% CAGR).
  • BKNG pays a dividend (0.92% yield), while ADBE is a former payer with no current dividend run rate.

Metrics side by side

Valuation

MetricADBEBKNG
P/E ratioN/A19.29
Forward P/E10.3316.64
P/S ratioN/A4.77
EV / EBITDAN/A13.30
FCF yieldN/A7.08%

Profitability

MetricADBEBKNG
Gross margin88.98%100.00%
Operating margin35.70%34.49%
Net margin28.05%25.53%
ROE61.92%N/A
ROIC40.02%71.23%

Dividends

MetricADBEBKNG
Dividend yieldN/A0.92%
Payout ratioN/A17.83%

Growth (annualized)

MetricADBEBKNG
Revenue CAGR (5Y)11.95%31.52%
EPS CAGR (5Y)8.86%158.62%
FCF CAGR (5Y)10.15%56.15%
Total return CAGR (5Y)-17.70%14.07%

Frequently asked

Which has grown faster, ADBE or BKNG?
Over the past five years, BKNG grew revenue faster — ADBE at a 11.95% CAGR versus BKNG at 31.52%.
Does ADBE or BKNG pay a bigger dividend?
BKNG pays a dividend (0.92% yield), while ADBE is a former payer with no current dividend run rate.
Is ADBE or BKNG more profitable?
ADBE runs the higher net margin — ADBE at 28.05% versus BKNG at 25.53%.
How have ADBE and BKNG total returns compared?
Over the past 10 years, ADBE delivered 9.61% and BKNG delivered 12.15% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.