Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 0.75%.
YIELD ON COST (YOC)
0.75%
URI now pays $7.70 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-12) | $79.88 | 9.64% |
| 5 years ago(2021-09-08) | $339.71 | 2.27% |
| 3 years ago(2023-09-11) | $458.68 | 1.68% |
| 1 year ago(2025-09-03) | $945.26 | 0.81% |
| Buying today(at $1047.06) | $1047.06 | 0.75% |
Try your own purchase price, dividend and growth rate for United Rentals, Inc. (URI).
Starting Yield
0.74%
Ending YOC
2.33%
Year 15 Dividend
$24.43
Cum. Dividends Recd.
$225.80
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $7.70 | N/A | 0.74% | $0.00 |
| Year 1 | $8.32 | +8.00% | 0.79% | $8.32 |
| Year 2 | $8.98 | +8.00% | 0.86% | $17.30 |
| Year 3 | $9.70 | +8.00% | 0.93% | $27.00 |
| Year 4 | $10.48 | +8.00% | 1.00% | $37.47 |
| Year 5 | $11.31 | +8.00% | 1.08% | $48.79 |
| Year 6 | $12.22 | +8.00% | 1.17% | $61.01 |
| Year 7 | $13.20 | +8.00% | 1.26% | $74.20 |
| Year 8 | $14.25 | +8.00% | 1.36% | $88.45 |
| Year 9 | $15.39 | +8.00% | 1.47% | $103.85 |
| Year 10 | $16.62 | +8.00% | 1.59% | $120.47 |
| Year 11 | $17.95 | +8.00% | 1.71% | $138.42 |
| Year 12 | $19.39 | +8.00% | 1.85% | $157.81 |
| Year 13 | $20.94 | +8.00% | 2.00% | $178.75 |
| Year 14 | $22.62 | +8.00% | 2.16% | $201.37 |
| Year 15 | $24.43 | +8.00% | 2.33% | $225.80 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
