Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.91%.
YIELD ON COST (YOC)
1.91%
MS now pays $4.15 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-30) | $32.19 | 12.89% |
| 5 years ago(2021-09-08) | $103.57 | 4.01% |
| 3 years ago(2023-08-29) | $85.55 | 4.85% |
| 1 year ago(2025-09-03) | $148.53 | 2.79% |
| Buying today(at $217.00) | $217.00 | 1.91% |
Projection: starting from today's 1.91% yield, assuming the dividend keeps compounding at 16.2% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
1.91%
In 3 years
3.00%
In 5 years
4.07%
In 10 years
8.67%
Try your own purchase price, dividend and growth rate for Morgan Stanley (MS).
Starting Yield
1.91%
Ending YOC
39.80%
Year 15 Dividend
$86.37
Cum. Dividends Recd.
$448.79
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $4.15 | N/A | 1.91% | $0.00 |
| Year 1 | $5.08 | +22.43% | 2.34% | $5.08 |
| Year 2 | $6.22 | +22.43% | 2.87% | $11.30 |
| Year 3 | $7.62 | +22.43% | 3.51% | $18.92 |
| Year 4 | $9.32 | +22.43% | 4.30% | $28.24 |
| Year 5 | $11.42 | +22.43% | 5.26% | $39.66 |
| Year 6 | $13.98 | +22.43% | 6.44% | $53.63 |
| Year 7 | $17.11 | +22.43% | 7.89% | $70.74 |
| Year 8 | $20.95 | +22.43% | 9.65% | $91.69 |
| Year 9 | $25.65 | +22.43% | 11.82% | $117.34 |
| Year 10 | $31.40 | +22.43% | 14.47% | $148.74 |
| Year 11 | $38.44 | +22.43% | 17.72% | $187.18 |
| Year 12 | $47.07 | +22.43% | 21.69% | $234.25 |
| Year 13 | $57.62 | +22.43% | 26.55% | $291.87 |
| Year 14 | $70.55 | +22.43% | 32.51% | $362.42 |
| Year 15 | $86.37 | +22.43% | 39.80% | $448.79 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
