Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 8.82%.
YIELD ON COST (YOC)
8.82%
MKTW now pays $1.75 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 5 years ago(2021-10-04) | $158.80 | 1.10% |
| 3 years ago(2023-10-05) | $29.80 | 5.87% |
| 1 year ago(2025-10-03) | $15.70 | 11.15% |
| Buying today(at $19.80) | $19.80 | 8.82% |
Try your own purchase price, dividend and growth rate for MarketWise, Inc. (MKTW).
Starting Yield
8.84%
Ending YOC
28.04%
Year 15 Dividend
$5.55
Cum. Dividends Recd.
$51.32
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.75 | N/A | 8.84% | $0.00 |
| Year 1 | $1.89 | +8.00% | 9.55% | $1.89 |
| Year 2 | $2.04 | +8.00% | 10.31% | $3.93 |
| Year 3 | $2.20 | +8.00% | 11.14% | $6.14 |
| Year 4 | $2.38 | +8.00% | 12.03% | $8.52 |
| Year 5 | $2.57 | +8.00% | 12.99% | $11.09 |
| Year 6 | $2.78 | +8.00% | 14.03% | $13.86 |
| Year 7 | $3.00 | +8.00% | 15.15% | $16.86 |
| Year 8 | $3.24 | +8.00% | 16.36% | $20.10 |
| Year 9 | $3.50 | +8.00% | 17.67% | $23.60 |
| Year 10 | $3.78 | +8.00% | 19.09% | $27.38 |
| Year 11 | $4.08 | +8.00% | 20.61% | $31.46 |
| Year 12 | $4.41 | +8.00% | 22.26% | $35.87 |
| Year 13 | $4.76 | +8.00% | 24.04% | $40.63 |
| Year 14 | $5.14 | +8.00% | 25.97% | $45.77 |
| Year 15 | $5.55 | +8.00% | 28.04% | $51.32 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
