Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 3.70%.
YIELD ON COST (YOC)
3.70%
JD now pays $1.00 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-09) | $26.37 | 3.79% |
| 5 years ago(2021-09-13) | $80.17 | 1.25% |
| 3 years ago(2023-09-08) | $32.40 | 3.09% |
| 1 year ago(2025-09-12) | $33.67 | 2.97% |
| Buying today(at $27.26) | $27.26 | 3.70% |
Projection: starting from today's 3.70% yield, assuming the dividend keeps compounding at -5.6% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
3.70%
In 3 years
3.11%
In 5 years
2.77%
In 10 years
2.07%
Try your own purchase price, dividend and growth rate for JD.com, Inc. (JD).
Starting Yield
3.67%
Ending YOC
11.64%
Year 15 Dividend
$3.17
Cum. Dividends Recd.
$29.32
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.00 | N/A | 3.67% | $0.00 |
| Year 1 | $1.08 | +8.00% | 3.96% | $1.08 |
| Year 2 | $1.17 | +8.00% | 4.28% | $2.25 |
| Year 3 | $1.26 | +8.00% | 4.62% | $3.51 |
| Year 4 | $1.36 | +8.00% | 4.99% | $4.87 |
| Year 5 | $1.47 | +8.00% | 5.39% | $6.34 |
| Year 6 | $1.59 | +8.00% | 5.82% | $7.92 |
| Year 7 | $1.71 | +8.00% | 6.29% | $9.64 |
| Year 8 | $1.85 | +8.00% | 6.79% | $11.49 |
| Year 9 | $2.00 | +8.00% | 7.33% | $13.49 |
| Year 10 | $2.16 | +8.00% | 7.92% | $15.65 |
| Year 11 | $2.33 | +8.00% | 8.55% | $17.98 |
| Year 12 | $2.52 | +8.00% | 9.24% | $20.50 |
| Year 13 | $2.72 | +8.00% | 9.98% | $23.21 |
| Year 14 | $2.94 | +8.00% | 10.77% | $26.15 |
| Year 15 | $3.17 | +8.00% | 11.64% | $29.32 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
