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Generac Holdings Inc. (GNRC) Gross Margin: 38.14%

Is Generac Holdings Inc.’s gross margin high or low?

Generac Holdings Inc.'s gross margin of 38.14% is in line with its 5-year average of 36.54%, near the high end of its 5-year range (33.34%–38.77%).

As of Thursday, June 11, 2026. 1.01% below its 12-month average of 38.53%.

GNRC Gross Margin Chart

GNRC Gross Margin
38.29%-1.24% 1Y
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GNRC Average Gross Margin Chart

GNRC Current vs Average Gross Margin Chart

GNRC Gross Margin Metrics

GROSS MARGIN

38.14%

GROSS MARGIN AVG TTM

38.53%

GROSS MARGIN AVG 3Y

36.09%

GROSS MARGIN AVG 5Y

36.54%

GROSS MARGIN AVG 10Y

36.05%

GROSS MARGIN AVG 15Y

36.56%

GROSS MARGIN AVG 20Y

36.85%

CURRENT VS TTM AVG

-1.01%

CURRENT VS 3Y AVG

+5.69%

CURRENT VS 5Y AVG

+4.37%

CURRENT VS 10Y AVG

+5.78%

CURRENT VS 15Y AVG

+4.33%

CURRENT VS 20Y AVG

+3.49%

GNRC Competitors' Gross Margin

NAMEMARKET CAPGROSS MARGINTTM3Y5Y
Generac Holdings Inc. (GNRC)$14.81B38.14%38.53%36.09%36.54%
Pentair plc (PNR)$11.54B40.94%39.82%37.44%36.64%
Fortive Corporation (FTV)$18.12B61.83%60.41%59.45%58.59%
Gartner, Inc. (IT)$9.92B68.25%67.69%68.06%68.15%
Powell Industries, Inc. (POWL)$9.56B30.10%28.18%23.35%21.26%
AGCO Corporation (AGCO)$7.87B24.91%24.57%24.61%23.79%
Matson, Inc. (MATX)$5.85B22.42%23.89%25.80%26.36%
Primoris Services Corporation (PRIM)$5.00B10.38%10.89%10.60%10.82%
Hubbell Incorporated (HUBB)$24.71B35.52%34.64%33.54%31.85%
Xylem Inc. (XYL)$25.52B38.61%37.98%37.65%37.69%

Gross Margin Analysis

Gross Margin

38.1%

(Revenue - COGS) / Revenue

Generac Holdings Inc. Gross Margin Formula & Definition

Gross Margin = Gross Profit / Revenue

Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Generac Holdings Inc. Gross Margin FAQ

What is the gross margin for Generac Holdings Inc. (GNRC)?
The gross margin for GNRC stock is 38.14%.
Is Generac Holdings Inc.'s gross margin high or low?
Generac Holdings Inc.'s gross margin of 38.14% is in line with its 5-year average of 36.54%, near the high end of its 5-year range (33.34%–38.77%).
What is the TTM average gross margin for Generac Holdings Inc. (GNRC)?
The TTM average gross margin for GNRC stock is 38.53%.
What is the 3Y average gross margin for Generac Holdings Inc. (GNRC)?
The 3Y average gross margin for GNRC stock is 36.09%.
What is the 5Y average gross margin for Generac Holdings Inc. (GNRC)?
The 5Y average gross margin for GNRC stock is 36.54%.
What is the 10Y average gross margin for Generac Holdings Inc. (GNRC)?
The 10Y average gross margin for GNRC stock is 36.05%.
What is the 15Y average gross margin for Generac Holdings Inc. (GNRC)?
The 15Y average gross margin for GNRC stock is 36.56%.
What is the 20Y average gross margin for Generac Holdings Inc. (GNRC)?
The 20Y average gross margin for GNRC stock is 36.85%.

Generac Holdings Inc. Gross Margin History

DATEGROSS MARGIN
2025-12-3138.29%
2024-12-3138.77%
2023-12-3133.94%
2022-12-3133.34%
2021-12-3136.39%
2020-12-3138.53%
2019-12-3136.19%
2018-12-3135.83%
2017-12-3134.81%
2016-12-3135.59%
2015-12-3134.92%
2014-12-3135.34%
2013-12-3138.33%
2012-12-3137.44%
2011-12-3137.20%
2010-12-3140.03%
2009-12-3140.09%
2008-12-3135.18%
2007-12-3140.00%

About Generac Holdings Inc.

Generac Holdings Inc. specializes in the engineering, manufacturing, and global distribution of diverse power generation systems, energy storage solutions, and related electrical products. The company caters to residential users, light commercial enterprises, and industrial sectors worldwide. At its core, Generac produces vital components such as engines, alternators, batteries, advanced electronic controls, and robust steel enclosures. For homeowners, the company provides a range of automatic standby generators, from 7.5kW up to 150kW, including air-cooled models (7.5kW-26kW) and more powerful liquid-cooled units (22kW-150kW). Many of these residential systems are compatible with Mobile Link, a remote monitoring platform. Generac also offers portable generators, spanning outputs from 800W to 17.5kW, alongside an extensive catalog of outdoor power equipment like trimmers, mowers, log splitters, and pressure washers. Its commitment to sustainable energy is evident through its clean energy offerings, marketed under the PWRcell and PWRview brands. Serving commercial and industrial clients, Generac supplies essential equipment such as light towers, mobile power units, and portable energy storage systems. Its portfolio extends to include commercial mobile pumps, dust-suppression apparatus, and various control systems for gaseous-fueled engines. Light-commercial standby generators, rated from 22kW to 150kW, deliver critical three-phase power to small and mid-sized businesses. For heavy-duty applications, industrial generators with capabilities from 10kW to a formidable 3,250kW are deployed as emergency backup power for vital infrastructure across healthcare, telecommunications, data centers, commercial offices, retail, municipal services, and manufacturing facilities. Beyond direct product sales, the company supports its offerings by supplying aftermarket service parts and product accessories to its vast dealer network. Generac's distribution strategy is multi-faceted, leveraging independent residential and industrial dealers, major national and regional retailers, e-commerce platforms, specialized wholesalers (electrical, HVAC, solar), catalogs, equipment rental firms, and direct engagement with end-users. Founded in 1959, Generac Holdings Inc. is proudly headquartered in Waukesha, Wisconsin.

Waukesha, WI
9,400 employees
Industrials / Industrial - Machinery
Sector
Industrials
Industry
Industrial - Machinery
CEO
Aaron Jagdfeld