Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.65%.
YIELD ON COST (YOC)
1.65%
EL now pays $1.40 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-05) | $93.58 | 1.50% |
| 5 years ago(2021-08-03) | $327.54 | 0.43% |
| 3 years ago(2023-08-04) | $170.66 | 0.82% |
| 1 year ago(2025-07-29) | $91.40 | 1.53% |
| Buying today(at $84.53) | $84.53 | 1.65% |
Projection: starting from today's 1.65% yield, assuming the dividend keeps compounding at its historical -1.2% rate. Boards set dividends each year, so actual figures will differ.
Today
1.65%
In 3 years
1.06%
In 5 years
0.78%
In 10 years
0.37%
Try your own purchase price, dividend and growth rate for The Estée Lauder Companies Inc. (EL).
Starting Yield
1.66%
Ending YOC
1.37%
Year 15 Dividend
$1.16
Cum. Dividends Recd.
$19.03
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.40 | N/A | 1.66% | $0.00 |
| Year 1 | $1.38 | +-1.24% | 1.64% | $1.38 |
| Year 2 | $1.37 | +-1.24% | 1.62% | $2.75 |
| Year 3 | $1.35 | +-1.24% | 1.60% | $4.10 |
| Year 4 | $1.33 | +-1.24% | 1.58% | $5.43 |
| Year 5 | $1.32 | +-1.24% | 1.56% | $6.74 |
| Year 6 | $1.30 | +-1.24% | 1.54% | $8.04 |
| Year 7 | $1.28 | +-1.24% | 1.52% | $9.33 |
| Year 8 | $1.27 | +-1.24% | 1.50% | $10.59 |
| Year 9 | $1.25 | +-1.24% | 1.48% | $11.84 |
| Year 10 | $1.24 | +-1.24% | 1.46% | $13.08 |
| Year 11 | $1.22 | +-1.24% | 1.44% | $14.30 |
| Year 12 | $1.21 | +-1.24% | 1.43% | $15.51 |
| Year 13 | $1.19 | +-1.24% | 1.41% | $16.70 |
| Year 14 | $1.18 | +-1.24% | 1.39% | $17.87 |
| Year 15 | $1.16 | +-1.24% | 1.37% | $19.03 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
