Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.15%.
YIELD ON COST (YOC)
1.15%
EBAY now pays $1.20 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-12) | $32.49 | 3.69% |
| 5 years ago(2021-09-08) | $73.93 | 1.62% |
| 3 years ago(2023-09-11) | $43.51 | 2.76% |
| 1 year ago(2025-09-03) | $90.16 | 1.33% |
| Buying today(at $103.46) | $103.46 | 1.15% |
Projection: starting from today's 1.15% yield, assuming the dividend keeps compounding at 12.6% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
1.15%
In 3 years
1.64%
In 5 years
2.08%
In 10 years
3.78%
Try your own purchase price, dividend and growth rate for eBay Inc. (EBAY).
Starting Yield
1.16%
Ending YOC
6.91%
Year 15 Dividend
$7.14
Cum. Dividends Recd.
$53.01
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.20 | N/A | 1.16% | $0.00 |
| Year 1 | $1.35 | +12.63% | 1.31% | $1.35 |
| Year 2 | $1.52 | +12.63% | 1.47% | $2.87 |
| Year 3 | $1.71 | +12.63% | 1.66% | $4.59 |
| Year 4 | $1.93 | +12.63% | 1.87% | $6.52 |
| Year 5 | $2.17 | +12.63% | 2.10% | $8.69 |
| Year 6 | $2.45 | +12.63% | 2.37% | $11.14 |
| Year 7 | $2.76 | +12.63% | 2.67% | $13.90 |
| Year 8 | $3.11 | +12.63% | 3.00% | $17.01 |
| Year 9 | $3.50 | +12.63% | 3.38% | $20.51 |
| Year 10 | $3.94 | +12.63% | 3.81% | $24.45 |
| Year 11 | $4.44 | +12.63% | 4.29% | $28.89 |
| Year 12 | $5.00 | +12.63% | 4.83% | $33.89 |
| Year 13 | $5.63 | +12.63% | 5.44% | $39.53 |
| Year 14 | $6.34 | +12.63% | 6.13% | $45.87 |
| Year 15 | $7.14 | +12.63% | 6.91% | $53.01 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
