Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 0.96%.
YIELD ON COST (YOC)
0.96%
BABA now pays $1.05 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-08) | $102.57 | 1.02% |
| 5 years ago(2021-09-10) | $168.10 | 0.62% |
| 3 years ago(2023-09-07) | $89.97 | 1.17% |
| 1 year ago(2025-09-11) | $155.44 | 0.68% |
| Buying today(at $109.40) | $109.40 | 0.96% |
Try your own purchase price, dividend and growth rate for Alibaba Group Holding Limited (BABA).
Starting Yield
0.96%
Ending YOC
3.04%
Year 15 Dividend
$3.33
Cum. Dividends Recd.
$30.79
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.05 | N/A | 0.96% | $0.00 |
| Year 1 | $1.13 | +8.00% | 1.04% | $1.13 |
| Year 2 | $1.22 | +8.00% | 1.12% | $2.36 |
| Year 3 | $1.32 | +8.00% | 1.21% | $3.68 |
| Year 4 | $1.43 | +8.00% | 1.31% | $5.11 |
| Year 5 | $1.54 | +8.00% | 1.41% | $6.65 |
| Year 6 | $1.67 | +8.00% | 1.52% | $8.32 |
| Year 7 | $1.80 | +8.00% | 1.64% | $10.12 |
| Year 8 | $1.94 | +8.00% | 1.78% | $12.06 |
| Year 9 | $2.10 | +8.00% | 1.92% | $14.16 |
| Year 10 | $2.27 | +8.00% | 2.07% | $16.43 |
| Year 11 | $2.45 | +8.00% | 2.24% | $18.88 |
| Year 12 | $2.64 | +8.00% | 2.42% | $21.52 |
| Year 13 | $2.86 | +8.00% | 2.61% | $24.38 |
| Year 14 | $3.08 | +8.00% | 2.82% | $27.46 |
| Year 15 | $3.33 | +8.00% | 3.04% | $30.79 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute