Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 59.12% is in line with its 5-year average of 59.03%, around the middle of its 5-year range (51.22%–63.10%).
0.79% below its 12-month average of 59.59%.
Reported quarterly gross margin; no daily interpolation. Q2 FY2026 (2026-06-30): 57.53%.
GROSS MARGIN
59.12%
GROSS MARGIN AVG TTM
59.59%
GROSS MARGIN AVG 3Y
60.05%
GROSS MARGIN AVG 5Y
59.03%
GROSS MARGIN AVG 10Y
60.69%
GROSS MARGIN AVG 15Y
60.25%
GROSS MARGIN AVG 20Y
56.50%
CURRENT VS TTM AVG
-0.79%
CURRENT VS 3Y AVG
-1.56%
CURRENT VS 5Y AVG
+0.16%
CURRENT VS 10Y AVG
-2.58%
CURRENT VS 15Y AVG
-1.88%
CURRENT VS 20Y AVG
+4.64%
SECTOR MEDIAN · CONSUMER DEFENSIVE
31.34%
median of 154 covered companies
CURRENT VS SECTOR MEDIAN
+88.67%
vs the sector median at left
Willamette Valley Vineyards, Inc.
Market Cap
$9.32M
Gross Margin
59.12%
TTM Avg
59.59%
3Y Avg
60.05%
5Y Avg
59.03%
Market Cap
$8.65M
Gross Margin
10.18%
TTM Avg
10.58%
3Y Avg
16.20%
5Y Avg
19.33%
Market Cap
$8.35M
Gross Margin
5.54%
TTM Avg
6.35%
3Y Avg
7.63%
5Y Avg
10.90%
Market Cap
$11.27M
Gross Margin
18.62%
TTM Avg
19.73%
3Y Avg
19.96%
5Y Avg
18.21%
Market Cap
$6.44M
Gross Margin
29.08%
TTM Avg
35.36%
3Y Avg
41.33%
5Y Avg
44.33%
Market Cap
$12.54M
Gross Margin
59.12%
TTM Avg
80.23%
3Y Avg
68.39%
5Y Avg
65.59%
Market Cap
$13.01M
Gross Margin
21.92%
TTM Avg
28.07%
3Y Avg
26.84%
5Y Avg
29.09%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Willamette Valley Vineyards, Inc. (WVVI) | $9.32M | 59.12% | 59.59% | 60.05% | 59.03% |
| Rocky Mountain Chocolate Factory, Inc. (RMCF)vs › | $8.65M | 10.18% | 10.58% | 16.20% | 19.33% |
| Natural Alternatives International, Inc. (NAII)vs › | $8.35M | 5.54% | 6.35% | 7.63% | 10.90% |
| Sadot Group Inc. (SDOT)vs › | $11.22M | 1.85% | 1.27% | 1.30% | -3.33% |
| Tantech Holdings Ltd (TANH)vs › | $11.27M | 18.62% | 19.73% | 19.96% | 18.21% |
| Wah Fu Education Group Limited (WAFU)vs › | $6.44M | 29.08% | 35.36% | 41.33% | 44.33% |
| Bonk, Inc. (BNKK)vs › | $12.48M | 31.51% | -158.45% | -130.80% | -78.82% |
| Willamette Valley Vineyards, Inc. (WVVIP)vs › | $12.54M | 59.12% | 80.23% | 68.39% | 65.59% |
| Barfresh Food Group Inc. (BRFH)vs › | $13.01M | 21.92% | 28.07% | 26.84% | 29.09% |
| Australian Oilseeds Holdings Limited Ordinary Shares (COOT)vs › | $13.26M | 8.28% | 12.92% | 17.20% | 20.08% |
Gross Margin
59.1%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 57.53% |
| 2026-03-31 | 60.91% |
| 2025-12-31 | 58.64% |
| 2025-09-30 | 59.90% |
| 2025-06-30 | 60.97% |
| 2025-03-31 | 63.10% |
| 2024-12-31 | 58.91% |
| 2024-09-30 | 61.98% |
| 2024-06-30 | 62.64% |
| 2024-03-31 | 59.90% |
| 2023-12-31 | 57.13% |
| 2023-09-30 | 60.81% |
| 2023-06-30 | 58.27% |
| 2023-03-31 | 53.90% |
| 2022-12-31 | 55.96% |
| 2022-09-30 | 51.22% |
| 2022-06-30 | 55.48% |
| 2022-03-31 | 59.59% |
| 2021-12-31 | 59.07% |
| 2021-09-30 | 58.39% |
| 2021-06-30 | 57.43% |
| 2021-03-31 | 60.60% |
| 2020-12-31 | 61.34% |
| 2020-09-30 | 61.02% |
| 2020-06-30 | 62.88% |
| 2020-03-31 | 59.98% |
| 2019-12-31 | 61.82% |
| 2019-09-30 | 60.13% |
| 2019-06-30 | 60.41% |
| 2019-03-31 | 65.63% |
| 2018-12-31 | 63.69% |
| 2018-09-30 | 64.86% |
| 2018-06-30 | 63.94% |
| 2018-03-31 | 63.77% |
| 2017-12-31 | 60.02% |
| 2017-09-30 | 65.74% |
| 2017-06-30 | 60.01% |
| 2017-03-31 | 61.63% |
| 2016-12-31 | 62.38% |
| 2016-09-30 | 64.14% |
| 2016-06-30 | 63.04% |
| 2016-03-31 | 62.12% |
| 2015-12-31 | 62.19% |
| 2015-09-30 | 62.10% |
| 2015-06-30 | 58.45% |
| 2015-03-31 | 58.89% |
| 2014-12-31 | 57.47% |
| 2014-09-30 | 61.78% |
| 2014-06-30 | 60.67% |
| 2014-03-31 | 57.94% |
| 2013-12-31 | 56.58% |
| 2013-09-30 | 57.79% |
| 2013-06-30 | 59.40% |
| 2013-03-31 | 57.76% |
| 2012-12-31 | 57.11% |
| 2012-09-30 | 56.79% |
| 2012-06-30 | 59.60% |
| 2012-03-31 | 50.02% |
| 2011-12-31 | 50.70% |
| 2011-09-30 | 34.12% |
| 2011-06-30 | 50.41% |
| 2011-03-31 | 47.97% |
| 2010-12-31 | 46.75% |
| 2010-09-30 | 42.84% |
| 2010-06-30 | 45.36% |
| 2010-03-31 | 41.33% |
| 2009-12-31 | 37.96% |
| 2009-09-30 | 48.82% |
| 2009-06-30 | 49.25% |
| 2009-03-31 | 51.42% |
| 2008-12-31 | 48.41% |
| 2008-09-30 | 48.84% |
| 2008-06-30 | 49.19% |
| 2008-03-31 | 48.46% |
| 2007-12-31 | 53.12% |
| 2007-09-30 | 50.02% |
| 2007-06-30 | 46.30% |
| 2007-03-31 | 47.26% |
| 2006-12-31 | 44.46% |
| 2006-09-30 | 47.23% |
| 2006-06-30 | 48.21% |
| 2006-03-31 | 47.18% |
| 2005-12-31 | 49.08% |
| 2005-09-30 | 46.25% |
| 2005-06-30 | 45.01% |
| 2005-03-31 | 45.84% |
| 2004-12-31 | 45.84% |
| 2004-09-30 | 49.56% |
| 2004-06-30 | 49.53% |
| 2004-03-31 | 52.05% |
| 2003-12-31 | 39.19% |
| 2003-09-30 | 50.82% |
| 2003-06-30 | 53.56% |
| 2003-03-31 | 50.06% |
| 2002-12-31 | 53.90% |
| 2002-09-30 | 53.86% |
