Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 0.67%.
YIELD ON COST (YOC)
0.67%
URI now pays $7.52 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-08) | $79.47 | 9.46% |
| 5 years ago(2021-08-16) | $351.21 | 2.14% |
| 3 years ago(2023-08-07) | $486.56 | 1.55% |
| 1 year ago(2025-08-11) | $869.70 | 0.86% |
| Buying today(at $1120.90) | $1120.90 | 0.67% |
Try your own purchase price, dividend and growth rate for United Rentals, Inc. (URI).
Starting Yield
0.67%
Ending YOC
2.13%
Year 15 Dividend
$23.85
Cum. Dividends Recd.
$220.52
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $7.52 | N/A | 0.67% | $0.00 |
| Year 1 | $8.12 | +8.00% | 0.72% | $8.12 |
| Year 2 | $8.77 | +8.00% | 0.78% | $16.89 |
| Year 3 | $9.47 | +8.00% | 0.85% | $26.37 |
| Year 4 | $10.23 | +8.00% | 0.91% | $36.60 |
| Year 5 | $11.05 | +8.00% | 0.99% | $47.65 |
| Year 6 | $11.93 | +8.00% | 1.06% | $59.58 |
| Year 7 | $12.89 | +8.00% | 1.15% | $72.47 |
| Year 8 | $13.92 | +8.00% | 1.24% | $86.39 |
| Year 9 | $15.03 | +8.00% | 1.34% | $101.42 |
| Year 10 | $16.24 | +8.00% | 1.45% | $117.65 |
| Year 11 | $17.53 | +8.00% | 1.56% | $135.19 |
| Year 12 | $18.94 | +8.00% | 1.69% | $154.12 |
| Year 13 | $20.45 | +8.00% | 1.82% | $174.58 |
| Year 14 | $22.09 | +8.00% | 1.97% | $196.66 |
| Year 15 | $23.85 | +8.00% | 2.13% | $220.52 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
