Snap Inc. (SNAP) Goodwill
The goodwill for Snap Inc. (SNAP) is $1.72 Billion with a year-over-year change of +1.83%. Goodwill is an intangible asset recorded when a company acquires another business for more than the fair value of its identifiable net assets.
SNAP Goodwill Chart
Current Goodwill
$1.72B
$1.72 Billion
Year-over-Year Change
+1.83%
vs. $1.69B prior year
Historical Data
11
Years of data available
Annual Goodwill History
| Year | Goodwill | YoY Change | % Change |
|---|---|---|---|
| 2025 | $1.72B | +$30.98M | +1.83% |
| 2024 | $1.69B | $-2.04M | -0.12% |
| 2023 | $1.69B | +$45.71M | +2.78% |
| 2022 | $1.65B | +$57.67M | +3.63% |
| 2021 | $1.59B | +$649.19M | +69.12% |
| 2020 | $939.26M | +$178.11M | +23.40% |
| 2019 | $761.15M | +$128.78M | +20.37% |
| 2018 | $632.37M | $-7.51M | -1.17% |
| 2017 | $639.88M | +$320.75M | +100.50% |
| 2016 | $319.14M | +$185.19M | +138.26% |
| 2015 | $133.94M | — | — |
About Snap Inc.
Snap Inc. is a global technology company focused on cameras, serving users across North America, Europe, and other international regions. Its primary product is Snapchat, a powerful camera application that facilitates visual communication through short videos and images. This app boasts several key features, including its Camera function, Communication tools, Snap Map, Stories, and Spotlight. In addition to its software, Snap Inc. develops Spectacles, smart glasses designed to integrate with Snapchat for capturing media from a first-person perspective. The company also offers a comprehensive suite of advertising products, encompassing augmented reality (AR) ads and various Snap ad formats like single image/video, story, collection, and dynamic ads, as well as commercials. Founded in 2010, the company initially operated as Snapchat, Inc. before adopting the name Snap Inc. in September 2016. Its headquarters are located in Santa Monica, California.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- CEO
- Evan T. Spiegel