Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.10%.
YIELD ON COST (YOC)
1.10%
RUSHA now pays $0.52 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-10-03) | $7.35 | 7.07% |
| 5 years ago(2021-10-05) | $20.74 | 2.51% |
| 3 years ago(2023-10-06) | $26.59 | 1.96% |
| 1 year ago(2025-10-01) | $35.15 | 1.48% |
| Buying today(at $47.05) | $47.05 | 1.10% |
Projection: starting from today's 1.10% yield, assuming the dividend keeps compounding at 10.6% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
1.10%
In 3 years
1.49%
In 5 years
1.83%
In 10 years
3.04%
Try your own purchase price, dividend and growth rate for Rush Enterprises, Inc. (RUSHA).
Starting Yield
1.11%
Ending YOC
22.47%
Year 15 Dividend
$10.57
Cum. Dividends Recd.
$55.26
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $0.52 | N/A | 1.11% | $0.00 |
| Year 1 | $0.64 | +22.24% | 1.35% | $0.64 |
| Year 2 | $0.78 | +22.24% | 1.65% | $1.41 |
| Year 3 | $0.95 | +22.24% | 2.02% | $2.36 |
| Year 4 | $1.16 | +22.24% | 2.47% | $3.52 |
| Year 5 | $1.42 | +22.24% | 3.02% | $4.94 |
| Year 6 | $1.73 | +22.24% | 3.69% | $6.68 |
| Year 7 | $2.12 | +22.24% | 4.51% | $8.80 |
| Year 8 | $2.59 | +22.24% | 5.51% | $11.39 |
| Year 9 | $3.17 | +22.24% | 6.74% | $14.56 |
| Year 10 | $3.87 | +22.24% | 8.23% | $18.43 |
| Year 11 | $4.74 | +22.24% | 10.06% | $23.17 |
| Year 12 | $5.79 | +22.24% | 12.30% | $28.96 |
| Year 13 | $7.08 | +22.24% | 15.04% | $36.03 |
| Year 14 | $8.65 | +22.24% | 18.38% | $44.68 |
| Year 15 | $10.57 | +22.24% | 22.47% | $55.26 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
