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Pinterest, Inc. (PINS)
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Pinterest, Inc. (PINS) Goodwill

The goodwill for Pinterest, Inc. (PINS) is $100.23 Million. Goodwill is an intangible asset recorded when a company acquires another business for more than the fair value of its identifiable net assets.

PINS Goodwill Chart

PINS Goodwill
$100.23M+1351.51% 20Y
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Current Goodwill

$100.23M

$100.23 Million

Year-over-Year Change

N/A

vs. $0 prior year

Historical Data

9

Years of data available

Annual Goodwill History

YearGoodwillYoY Change% Change
2025$100.23M+$100.23M
2024$0+$0
2023$0$-100.23M-100.00%
2022$100.23M+$60.02M+149.27%
2021$40.21M+$33.30M+482.30%
2020$6.91M+$00.00%
2019$6.91M+$00.00%
2018$6.91M+$00.00%
2017$6.91M
Data as of Wednesday, June 10, 2026

About Pinterest, Inc.

Pinterest, Inc. functions globally as a platform dedicated to visual discovery. Its core purpose is to empower individuals to unearth inspiration for various aspects of their lives, encompassing everything from culinary creations and personal style to home decor and do-it-yourself ventures. The platform facilitates this through diverse content formats, including video, product, and concept-based "Pins." Leveraging sophisticated visual machine learning, Pinterest provides personalized recommendations tailored to each user's unique preferences and interests. Established in 2008, the company was initially known as Cold Brew Labs Inc. before officially changing its name to Pinterest, Inc. in April 2012. Its corporate headquarters are located in San Francisco, California.

San Francisco, CA
4,778 employees
Communication Services / Internet Content & Information
Sector
Communication Services
Industry
Internet Content & Information
CEO
William J. Ready