Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.19%.
YIELD ON COST (YOC)
1.19%
NDAQ now pays $1.12 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-04) | $23.81 | 4.70% |
| 5 years ago(2021-07-28) | $61.84 | 1.81% |
| 3 years ago(2023-07-31) | $50.49 | 2.22% |
| 1 year ago(2025-08-04) | $96.91 | 1.16% |
| Buying today(at $94.19) | $94.19 | 1.19% |
Projection: starting from today's 1.19% yield, assuming the dividend keeps compounding at its historical 10.2% rate. Boards set dividends each year, so actual figures will differ.
Today
1.19%
In 3 years
1.78%
In 5 years
2.32%
In 10 years
4.52%
Try your own purchase price, dividend and growth rate for Nasdaq, Inc. (NDAQ).
Starting Yield
1.19%
Ending YOC
5.09%
Year 15 Dividend
$4.79
Cum. Dividends Recd.
$39.77
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.12 | N/A | 1.19% | $0.00 |
| Year 1 | $1.23 | +10.18% | 1.31% | $1.23 |
| Year 2 | $1.36 | +10.18% | 1.44% | $2.59 |
| Year 3 | $1.50 | +10.18% | 1.59% | $4.09 |
| Year 4 | $1.65 | +10.18% | 1.75% | $5.74 |
| Year 5 | $1.82 | +10.18% | 1.93% | $7.56 |
| Year 6 | $2.00 | +10.18% | 2.13% | $9.56 |
| Year 7 | $2.21 | +10.18% | 2.34% | $11.77 |
| Year 8 | $2.43 | +10.18% | 2.58% | $14.20 |
| Year 9 | $2.68 | +10.18% | 2.85% | $16.88 |
| Year 10 | $2.95 | +10.18% | 3.14% | $19.84 |
| Year 11 | $3.25 | +10.18% | 3.45% | $23.09 |
| Year 12 | $3.58 | +10.18% | 3.81% | $26.68 |
| Year 13 | $3.95 | +10.18% | 4.19% | $30.63 |
| Year 14 | $4.35 | +10.18% | 4.62% | $34.98 |
| Year 15 | $4.79 | +10.18% | 5.09% | $39.77 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
