Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.01%.
YIELD ON COST (YOC)
1.01%
MORN now pays $1.96 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-30) | $79.27 | 2.47% |
| 5 years ago(2021-10-04) | $255.01 | 0.77% |
| 3 years ago(2023-10-05) | $229.14 | 0.86% |
| 1 year ago(2025-10-01) | $227.02 | 0.86% |
| Buying today(at $194.12) | $194.12 | 1.01% |
Projection: starting from today's 1.01% yield, assuming the dividend keeps compounding at 9.9% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
1.01%
In 3 years
1.34%
In 5 years
1.61%
In 10 years
2.54%
Try your own purchase price, dividend and growth rate for Morningstar, Inc. (MORN).
Starting Yield
1.01%
Ending YOC
3.52%
Year 15 Dividend
$6.84
Cum. Dividends Recd.
$61.05
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.96 | N/A | 1.01% | $0.00 |
| Year 1 | $2.13 | +8.69% | 1.10% | $2.13 |
| Year 2 | $2.32 | +8.69% | 1.19% | $4.45 |
| Year 3 | $2.52 | +8.69% | 1.30% | $6.96 |
| Year 4 | $2.74 | +8.69% | 1.41% | $9.70 |
| Year 5 | $2.97 | +8.69% | 1.53% | $12.67 |
| Year 6 | $3.23 | +8.69% | 1.66% | $15.90 |
| Year 7 | $3.51 | +8.69% | 1.81% | $19.41 |
| Year 8 | $3.82 | +8.69% | 1.97% | $23.23 |
| Year 9 | $4.15 | +8.69% | 2.14% | $27.38 |
| Year 10 | $4.51 | +8.69% | 2.32% | $31.89 |
| Year 11 | $4.90 | +8.69% | 2.53% | $36.79 |
| Year 12 | $5.33 | +8.69% | 2.74% | $42.12 |
| Year 13 | $5.79 | +8.69% | 2.98% | $47.91 |
| Year 14 | $6.29 | +8.69% | 3.24% | $54.20 |
| Year 15 | $6.84 | +8.69% | 3.52% | $61.05 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
