Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.44%.
YIELD ON COST (YOC)
1.44%
EL now pays $1.40 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-07) | $88.21 | 1.59% |
| 5 years ago(2021-09-15) | $326.25 | 0.43% |
| 3 years ago(2023-09-06) | $156.58 | 0.89% |
| 1 year ago(2025-09-10) | $87.43 | 1.60% |
| Buying today(at $93.43) | $93.43 | 1.44% |
Projection: starting from today's 1.44% yield, assuming the dividend keeps compounding at -10.6% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
1.44%
In 3 years
1.03%
In 5 years
0.82%
In 10 years
0.47%
Try your own purchase price, dividend and growth rate for The Estée Lauder Companies Inc. (EL).
Starting Yield
1.50%
Ending YOC
1.24%
Year 15 Dividend
$1.16
Cum. Dividends Recd.
$19.03
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.40 | N/A | 1.50% | $0.00 |
| Year 1 | $1.38 | -1.24% | 1.48% | $1.38 |
| Year 2 | $1.37 | -1.24% | 1.46% | $2.75 |
| Year 3 | $1.35 | -1.24% | 1.44% | $4.10 |
| Year 4 | $1.33 | -1.24% | 1.43% | $5.43 |
| Year 5 | $1.32 | -1.24% | 1.41% | $6.74 |
| Year 6 | $1.30 | -1.24% | 1.39% | $8.04 |
| Year 7 | $1.28 | -1.24% | 1.37% | $9.33 |
| Year 8 | $1.27 | -1.24% | 1.36% | $10.59 |
| Year 9 | $1.25 | -1.24% | 1.34% | $11.84 |
| Year 10 | $1.24 | -1.24% | 1.32% | $13.08 |
| Year 11 | $1.22 | -1.24% | 1.31% | $14.30 |
| Year 12 | $1.21 | -1.24% | 1.29% | $15.51 |
| Year 13 | $1.19 | -1.24% | 1.27% | $16.70 |
| Year 14 | $1.18 | -1.24% | 1.26% | $17.87 |
| Year 15 | $1.16 | -1.24% | 1.24% | $19.03 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
