Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.10%.
YIELD ON COST (YOC)
1.10%
EBAY now pays $1.20 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-26) | $31.40 | 3.82% |
| 5 years ago(2021-07-28) | $72.89 | 1.65% |
| 3 years ago(2023-07-20) | $48.84 | 2.46% |
| 1 year ago(2025-07-24) | $82.45 | 1.46% |
| Buying today(at $109.39) | $109.39 | 1.10% |
Projection: starting from today's 1.10% yield, assuming the dividend keeps compounding at its historical 12.6% rate. Boards set dividends each year, so actual figures will differ.
Today
1.10%
In 3 years
1.77%
In 5 years
2.43%
In 10 years
5.38%
Try your own purchase price, dividend and growth rate for eBay Inc. (EBAY).
Starting Yield
1.10%
Ending YOC
6.53%
Year 15 Dividend
$7.14
Cum. Dividends Recd.
$53.01
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.20 | N/A | 1.10% | $0.00 |
| Year 1 | $1.35 | +12.63% | 1.24% | $1.35 |
| Year 2 | $1.52 | +12.63% | 1.39% | $2.87 |
| Year 3 | $1.71 | +12.63% | 1.57% | $4.59 |
| Year 4 | $1.93 | +12.63% | 1.77% | $6.52 |
| Year 5 | $2.17 | +12.63% | 1.99% | $8.69 |
| Year 6 | $2.45 | +12.63% | 2.24% | $11.14 |
| Year 7 | $2.76 | +12.63% | 2.52% | $13.90 |
| Year 8 | $3.11 | +12.63% | 2.84% | $17.01 |
| Year 9 | $3.50 | +12.63% | 3.20% | $20.51 |
| Year 10 | $3.94 | +12.63% | 3.60% | $24.45 |
| Year 11 | $4.44 | +12.63% | 4.06% | $28.89 |
| Year 12 | $5.00 | +12.63% | 4.57% | $33.89 |
| Year 13 | $5.63 | +12.63% | 5.15% | $39.53 |
| Year 14 | $6.34 | +12.63% | 5.80% | $45.87 |
| Year 15 | $7.14 | +12.63% | 6.53% | $53.01 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
