Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 3.92%.
YIELD ON COST (YOC)
3.92%
DEO now pays $3.32 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-29) | $115.81 | 2.87% |
| 5 years ago(2021-09-27) | $191.42 | 1.73% |
| 3 years ago(2023-09-28) | $149.79 | 2.22% |
| 1 year ago(2025-10-02) | $96.35 | 3.45% |
| Buying today(at $84.75) | $84.75 | 3.92% |
Projection: starting from today's 3.92% yield, assuming the dividend keeps compounding at 0.8% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
3.92%
In 3 years
4.01%
In 5 years
4.07%
In 10 years
4.23%
Try your own purchase price, dividend and growth rate for Diageo plc (DEO).
Starting Yield
3.92%
Ending YOC
5.74%
Year 15 Dividend
$4.86
Cum. Dividends Recd.
$61.43
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $3.32 | N/A | 3.92% | $0.00 |
| Year 1 | $3.41 | +2.58% | 4.02% | $3.41 |
| Year 2 | $3.49 | +2.58% | 4.12% | $6.90 |
| Year 3 | $3.58 | +2.58% | 4.23% | $10.48 |
| Year 4 | $3.68 | +2.58% | 4.34% | $14.16 |
| Year 5 | $3.77 | +2.58% | 4.45% | $17.93 |
| Year 6 | $3.87 | +2.58% | 4.56% | $21.80 |
| Year 7 | $3.97 | +2.58% | 4.68% | $25.77 |
| Year 8 | $4.07 | +2.58% | 4.80% | $29.84 |
| Year 9 | $4.18 | +2.58% | 4.93% | $34.01 |
| Year 10 | $4.28 | +2.58% | 5.05% | $38.30 |
| Year 11 | $4.39 | +2.58% | 5.18% | $42.69 |
| Year 12 | $4.51 | +2.58% | 5.32% | $47.20 |
| Year 13 | $4.62 | +2.58% | 5.46% | $51.82 |
| Year 14 | $4.74 | +2.58% | 5.60% | $56.56 |
| Year 15 | $4.86 | +2.58% | 5.74% | $61.43 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
