Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 0.69%.
YIELD ON COST (YOC)
0.69%
CRM now pays $1.71 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-13) | $73.06 | 2.34% |
| 5 years ago(2021-09-07) | $265.21 | 0.64% |
| 3 years ago(2023-09-08) | $224.76 | 0.76% |
| 1 year ago(2025-09-04) | $244.01 | 0.70% |
| Buying today(at $250.19) | $250.19 | 0.69% |
Try your own purchase price, dividend and growth rate for Salesforce, Inc. (CRM).
Starting Yield
0.68%
Ending YOC
2.17%
Year 15 Dividend
$5.42
Cum. Dividends Recd.
$50.14
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.71 | N/A | 0.68% | $0.00 |
| Year 1 | $1.85 | +8.00% | 0.74% | $1.85 |
| Year 2 | $1.99 | +8.00% | 0.80% | $3.84 |
| Year 3 | $2.15 | +8.00% | 0.86% | $6.00 |
| Year 4 | $2.33 | +8.00% | 0.93% | $8.32 |
| Year 5 | $2.51 | +8.00% | 1.00% | $10.83 |
| Year 6 | $2.71 | +8.00% | 1.08% | $13.55 |
| Year 7 | $2.93 | +8.00% | 1.17% | $16.48 |
| Year 8 | $3.17 | +8.00% | 1.27% | $19.64 |
| Year 9 | $3.42 | +8.00% | 1.37% | $23.06 |
| Year 10 | $3.69 | +8.00% | 1.48% | $26.75 |
| Year 11 | $3.99 | +8.00% | 1.59% | $30.74 |
| Year 12 | $4.31 | +8.00% | 1.72% | $35.05 |
| Year 13 | $4.65 | +8.00% | 1.86% | $39.70 |
| Year 14 | $5.02 | +8.00% | 2.01% | $44.72 |
| Year 15 | $5.42 | +8.00% | 2.17% | $50.14 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
