Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 1.05%.
YIELD ON COST (YOC)
1.05%
CRM now pays $1.71 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-22) | $82.55 | 2.07% |
| 5 years ago(2021-07-26) | $247.60 | 0.69% |
| 3 years ago(2023-07-27) | $225.15 | 0.76% |
| 1 year ago(2025-07-23) | $267.22 | 0.64% |
| Buying today(at $163.66) | $163.66 | 1.05% |
Try your own purchase price, dividend and growth rate for Salesforce, Inc. (CRM).
Starting Yield
1.04%
Ending YOC
3.31%
Year 15 Dividend
$5.42
Cum. Dividends Recd.
$50.14
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.71 | N/A | 1.04% | $0.00 |
| Year 1 | $1.85 | +8.00% | 1.13% | $1.85 |
| Year 2 | $1.99 | +8.00% | 1.22% | $3.84 |
| Year 3 | $2.15 | +8.00% | 1.32% | $6.00 |
| Year 4 | $2.33 | +8.00% | 1.42% | $8.32 |
| Year 5 | $2.51 | +8.00% | 1.54% | $10.83 |
| Year 6 | $2.71 | +8.00% | 1.66% | $13.55 |
| Year 7 | $2.93 | +8.00% | 1.79% | $16.48 |
| Year 8 | $3.17 | +8.00% | 1.93% | $19.64 |
| Year 9 | $3.42 | +8.00% | 2.09% | $23.06 |
| Year 10 | $3.69 | +8.00% | 2.26% | $26.75 |
| Year 11 | $3.99 | +8.00% | 2.44% | $30.74 |
| Year 12 | $4.31 | +8.00% | 2.63% | $35.05 |
| Year 13 | $4.65 | +8.00% | 2.84% | $39.70 |
| Year 14 | $5.02 | +8.00% | 3.07% | $44.72 |
| Year 15 | $5.42 | +8.00% | 3.31% | $50.14 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
