Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 3.23%.
YIELD ON COST (YOC)
3.23%
BF.B now pays $0.92 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-08-02) | $38.75 | 2.37% |
| 5 years ago(2021-07-29) | $71.46 | 1.29% |
| 3 years ago(2023-08-01) | $70.81 | 1.30% |
| 1 year ago(2025-08-05) | $30.34 | 3.03% |
| Buying today(at $28.38) | $28.38 | 3.23% |
Projection: starting from today's 3.23% yield, assuming the dividend keeps compounding at its historical 5.4% rate. Boards set dividends each year, so actual figures will differ.
Today
3.23%
In 3 years
4.05%
In 5 years
4.72%
In 10 years
6.88%
Try your own purchase price, dividend and growth rate for Brown-Forman Corporation (BF.B).
Starting Yield
3.24%
Ending YOC
7.09%
Year 15 Dividend
$2.01
Cum. Dividends Recd.
$21.49
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $0.92 | N/A | 3.24% | $0.00 |
| Year 1 | $0.97 | +5.36% | 3.42% | $0.97 |
| Year 2 | $1.02 | +5.36% | 3.60% | $1.99 |
| Year 3 | $1.08 | +5.36% | 3.79% | $3.07 |
| Year 4 | $1.13 | +5.36% | 3.99% | $4.20 |
| Year 5 | $1.19 | +5.36% | 4.21% | $5.39 |
| Year 6 | $1.26 | +5.36% | 4.43% | $6.65 |
| Year 7 | $1.33 | +5.36% | 4.67% | $7.98 |
| Year 8 | $1.40 | +5.36% | 4.92% | $9.38 |
| Year 9 | $1.47 | +5.36% | 5.19% | $10.85 |
| Year 10 | $1.55 | +5.36% | 5.46% | $12.40 |
| Year 11 | $1.63 | +5.36% | 5.76% | $14.03 |
| Year 12 | $1.72 | +5.36% | 6.07% | $15.75 |
| Year 13 | $1.81 | +5.36% | 6.39% | $17.57 |
| Year 14 | $1.91 | +5.36% | 6.73% | $19.48 |
| Year 15 | $2.01 | +5.36% | 7.09% | $21.49 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
