Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 4.95%.
YIELD ON COST (YOC)
4.95%
BBWI now pays $0.80 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-29) | $56.45 | 1.42% |
| 5 years ago(2021-09-27) | $68.63 | 1.17% |
| 3 years ago(2023-09-28) | $33.21 | 2.41% |
| 1 year ago(2025-10-02) | $25.66 | 3.12% |
| Buying today(at $16.06) | $16.06 | 4.95% |
Projection: starting from today's 4.95% yield, assuming the dividend keeps compounding at 17.4% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
4.95%
In 3 years
8.01%
In 5 years
11.03%
In 10 years
24.60%
Try your own purchase price, dividend and growth rate for Bath & Body Works, Inc. (BBWI).
Starting Yield
4.98%
Ending YOC
178.79%
Year 15 Dividend
$28.71
Cum. Dividends Recd.
$131.45
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $0.80 | N/A | 4.98% | $0.00 |
| Year 1 | $1.02 | +26.96% | 6.32% | $1.02 |
| Year 2 | $1.29 | +26.96% | 8.03% | $2.31 |
| Year 3 | $1.64 | +26.96% | 10.19% | $3.94 |
| Year 4 | $2.08 | +26.96% | 12.94% | $6.02 |
| Year 5 | $2.64 | +26.96% | 16.43% | $8.66 |
| Year 6 | $3.35 | +26.96% | 20.86% | $12.01 |
| Year 7 | $4.25 | +26.96% | 26.49% | $16.26 |
| Year 8 | $5.40 | +26.96% | 33.63% | $21.66 |
| Year 9 | $6.86 | +26.96% | 42.69% | $28.52 |
| Year 10 | $8.70 | +26.96% | 54.20% | $37.23 |
| Year 11 | $11.05 | +26.96% | 68.81% | $48.28 |
| Year 12 | $14.03 | +26.96% | 87.37% | $62.31 |
| Year 13 | $17.81 | +26.96% | 110.92% | $80.12 |
| Year 14 | $22.62 | +26.96% | 140.83% | $102.74 |
| Year 15 | $28.71 | +26.96% | 178.79% | $131.45 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
