Williams-Sonoma, Inc. (WSM) vs Yum! Brands, Inc. (YUM)
A side-by-side comparison of Williams-Sonoma, Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 9, 2026. Differences are shown without an overall score or investment verdict.
WSM
Williams-Sonoma, Inc.
$227.52Consumer CyclicalDelayed quote: Sep 9, 2026, 4:00 PM EDT
YUM
Yum! Brands, Inc.
$145.09Consumer CyclicalDelayed quote: Sep 9, 2026, 4:00 PM EDT
Total return — WSM vs YUM
growth of $100 · dividends reinvested · last 10yWSM +1051.5% (+27.7%/yr)YUM +182.3% (+10.9%/yr)WSM compounded faster over this window
WSM YUM
WSM vs YUM: by the numbers
- •YUM is the larger company ($39.99B vs $26.79B market cap).
- •YUM trades at the lower trailing earnings multiple (18.78 vs 23.32 P/E), one valuation lens rather than an overall verdict.
- •YUM converts more revenue to profit (25.42% vs 14.73% net margin).
- •YUM grew revenue faster over the past five years (6.79% vs -0.09% CAGR).
- •YUM pays the higher dividend yield (1.95% vs 1.25%).
Metrics side by side
Valuation
| Metric | WSM | YUM |
|---|---|---|
| P/E ratio | 23.32 | 18.78 |
| Forward P/E | 26.16 | 22.66 |
| P/S ratio | 3.38 | 4.78 |
| P/B ratio | 12.65 | N/A |
| EV / EBITDA | 14.66 | 18.14 |
| FCF yield | 4.97% | 4.03% |
Profitability
| Metric | WSM | YUM |
|---|---|---|
| Gross margin | 47.19% | 45.80% |
| Operating margin | 19.21% | 30.99% |
| Net margin | 14.73% | 25.42% |
| ROE | 55.07% | N/A |
| ROIC | 30.09% | 37.53% |
Dividends
| Metric | WSM | YUM |
|---|---|---|
| Dividend yield | 1.25% | 1.95% |
| Payout ratio | 29.07% | 36.68% |
Growth (annualized)
| Metric | WSM | YUM |
|---|---|---|
| Revenue CAGR (5Y) | -0.09% | 6.79% |
| EPS CAGR (5Y) | 15.25% | 13.33% |
| FCF CAGR (5Y) | -2.01% | 1.76% |
| Total return CAGR (5Y) | 23.38% | 4.68% |
Frequently asked
- Which has the lower trailing P/E, WSM or YUM?
- YUM has the lower trailing P/E: WSM trades at 23.32 and YUM at 18.78. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, WSM or YUM?
- Over the past five years, YUM grew revenue faster — WSM at a -0.09% CAGR versus YUM at 6.79%.
- Does WSM or YUM pay a bigger dividend?
- WSM yields 1.25% and YUM yields 1.95% based on trailing dividends and the latest price.
- Is WSM or YUM more profitable?
- YUM runs the higher net margin — WSM at 14.73% versus YUM at 25.42%.
- How have WSM and YUM total returns compared?
- Over the past 10 years, WSM delivered 27.08% and YUM delivered 10.83% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Williams-Sonoma P/E ratioYum! Brands P/E ratioWilliams-Sonoma dividend yieldYum! Brands dividend yieldWilliams-Sonoma ROEYum! Brands ROEWilliams-Sonoma operating marginYum! Brands operating marginWilliams-Sonoma revenue growthYum! Brands revenue growthWilliams-Sonoma free cash flowYum! Brands free cash flow
Williams-Sonoma & Yum! Brands appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 9, 2026.