Williams-Sonoma, Inc. (WSM) vs Yum! Brands, Inc. (YUM)

A side-by-side comparison of Williams-Sonoma, Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 9, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnWSM vs YUM

growth of $100 · dividends reinvested · last 10y
WSM +1051.5% (+27.7%/yr)YUM +182.3% (+10.9%/yr)WSM compounded faster over this window
05001kStart $10020182020202220242026$1,151$282
WSM YUM

WSM vs YUM: by the numbers

  • YUM is the larger company ($39.99B vs $26.79B market cap).
  • YUM trades at the lower trailing earnings multiple (18.78 vs 23.32 P/E), one valuation lens rather than an overall verdict.
  • YUM converts more revenue to profit (25.42% vs 14.73% net margin).
  • YUM grew revenue faster over the past five years (6.79% vs -0.09% CAGR).
  • YUM pays the higher dividend yield (1.95% vs 1.25%).

Metrics side by side

Valuation

MetricWSMYUM
P/E ratio23.3218.78
Forward P/E26.1622.66
P/S ratio3.384.78
P/B ratio12.65N/A
EV / EBITDA14.6618.14
FCF yield4.97%4.03%

Profitability

MetricWSMYUM
Gross margin47.19%45.80%
Operating margin19.21%30.99%
Net margin14.73%25.42%
ROE55.07%N/A
ROIC30.09%37.53%

Dividends

MetricWSMYUM
Dividend yield1.25%1.95%
Payout ratio29.07%36.68%

Growth (annualized)

MetricWSMYUM
Revenue CAGR (5Y)-0.09%6.79%
EPS CAGR (5Y)15.25%13.33%
FCF CAGR (5Y)-2.01%1.76%
Total return CAGR (5Y)23.38%4.68%

Frequently asked

Which has the lower trailing P/E, WSM or YUM?
YUM has the lower trailing P/E: WSM trades at 23.32 and YUM at 18.78. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, WSM or YUM?
Over the past five years, YUM grew revenue faster — WSM at a -0.09% CAGR versus YUM at 6.79%.
Does WSM or YUM pay a bigger dividend?
WSM yields 1.25% and YUM yields 1.95% based on trailing dividends and the latest price.
Is WSM or YUM more profitable?
YUM runs the higher net margin — WSM at 14.73% versus YUM at 25.42%.
How have WSM and YUM total returns compared?
Over the past 10 years, WSM delivered 27.08% and YUM delivered 10.83% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 9, 2026.