Roku, Inc. (ROKU) vs Spotify Technology S.A. (SPOT)

SPOT leads on 10 of 14 compared metrics.

A side-by-side comparison of Roku, Inc. and Spotify Technology S.A. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — ROKU vs SPOT

growth of $100 · last 8y
ROKU +374.3%SPOT +223.5%ROKU compounded faster
05001k2kStart $1002020202220242026$474$323
ROKU SPOT

ROKU vs SPOT: by the numbers

  • SPOT is the larger company ($99.11B vs $21.22B market cap).
  • SPOT trades at the lower earnings multiple (38.40 vs 108.02 P/E).
  • SPOT converts more revenue to profit (15.43% vs 4.06% net margin).
  • ROKU grew revenue faster over the past five years (19.57% vs 16.40% CAGR).

Which is better, ROKU or SPOT?

Metric tally: ROKU 4 · SPOT 10

It depends on what you're optimizing for:

ValueSPOT(lower P/E)
GrowthROKU(faster 5Y revenue CAGR)
QualitySPOT(higher ROIC)

Valuation

MetricROKUSPOT
P/E ratio108.0238.40
Forward P/E39.2730.56
P/S ratio4.374.92
P/B ratio8.1210.89
PEG ratio0.51
EV / EBITDA48.9127.54
FCF yield3.01%3.69%

Profitability

MetricROKUSPOT
Gross margin44.19%32.31%
Operating margin2.09%13.70%
Net margin4.06%15.43%
ROE7.54%34.17%
ROIC-0.17%21.05%

Growth (annualized)

MetricROKUSPOT
Revenue CAGR (5Y)19.57%16.40%
FCF CAGR (5Y)32.93%66.97%
Total return CAGR (5Y)-16.16%14.61%

Frequently asked

Which is better, ROKU or SPOT?
It depends on your goal. value: SPOT (lower P/E); growth: ROKU (faster 5Y revenue CAGR); quality: SPOT (higher ROIC). Across all compared metrics, SPOT leads 10 to 4.
Is ROKU or SPOT cheaper?
On trailing earnings, SPOT is cheaper: ROKU trades at a 108.02 P/E and SPOT at 38.40.
Which has grown faster, ROKU or SPOT?
Over the past five years, ROKU grew revenue faster — ROKU at a 19.57% CAGR versus SPOT at 16.40%.
Is ROKU or SPOT more profitable?
SPOT runs the higher net margin — ROKU at 4.06% versus SPOT at 15.43%.
Which has been the better investment, ROKU or SPOT?
Over the past 5-year, SPOT delivered the higher annualized total return — ROKU at -16.16% versus SPOT at 14.61%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.