Roku, Inc. (ROKU) vs Spotify Technology S.A. (SPOT)
A side-by-side comparison of Roku, Inc. and Spotify Technology S.A. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
ROKU
Roku, Inc.
$154.93Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
SPOT
Spotify Technology S.A.
$525.75Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — ROKU vs SPOT
growth of $100 · dividends reinvested · last 8yROKU +404.1% (+22.4%/yr)SPOT +251.0% (+17.0%/yr)ROKU compounded faster over this window
ROKU SPOT
ROKU vs SPOT: by the numbers
- •SPOT is the larger company ($108.09B vs $22.98B market cap).
- •SPOT trades at the lower trailing earnings multiple (32.80 vs 66.21 P/E), one valuation lens rather than an overall verdict.
- •SPOT converts more revenue to profit (18.49% vs 6.82% net margin).
- •ROKU grew revenue faster over the past five years (17.55% vs 15.47% CAGR).
Metrics side by side
Valuation
| Metric | ROKU | SPOT |
|---|---|---|
| P/E ratio | 66.21 | 32.80 |
| Forward P/E | 55.57 | N/A |
| P/S ratio | 4.41 | 5.14 |
| P/B ratio | 8.14 | 11.28 |
| EV / EBITDA | 39.48 | 31.80 |
| FCF yield | 3.59% | 3.53% |
Profitability
| Metric | ROKU | SPOT |
|---|---|---|
| Gross margin | 45.50% | 32.79% |
| Operating margin | 5.25% | 14.65% |
| Net margin | 6.82% | 18.49% |
| ROE | 12.58% | 40.58% |
| ROIC | 7.56% | 29.12% |
Growth (annualized)
| Metric | ROKU | SPOT |
|---|---|---|
| Revenue CAGR (5Y) | 17.55% | 15.47% |
| FCF CAGR (5Y) | 35.49% | 66.34% |
| Total return CAGR (5Y) | -14.70% | 16.28% |
Frequently asked
- Which has the lower trailing P/E, ROKU or SPOT?
- SPOT has the lower trailing P/E: ROKU trades at 66.21 and SPOT at 32.80. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, ROKU or SPOT?
- Over the past five years, ROKU grew revenue faster — ROKU at a 17.55% CAGR versus SPOT at 15.47%.
- Is ROKU or SPOT more profitable?
- SPOT runs the higher net margin — ROKU at 6.82% versus SPOT at 18.49%.
- How have ROKU and SPOT total returns compared?
- Over the past 5 years, ROKU delivered -14.70% and SPOT delivered 16.28% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Roku P/E ratioSpotify Technology P/E ratioRoku ROESpotify Technology ROERoku operating marginSpotify Technology operating marginRoku revenue growthSpotify Technology revenue growthRoku free cash flowSpotify Technology free cash flow
Roku & Spotify Technology appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.