Roku, Inc. (ROKU) vs Spotify Technology S.A. (SPOT)
SPOT leads on 10 of 14 compared metrics.
A side-by-side comparison of Roku, Inc. and Spotify Technology S.A. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
ROKU
Roku, Inc.
$143.66Communication Services
SPOT
Spotify Technology S.A.
$482.00Communication Services
Total return — ROKU vs SPOT
growth of $100 · last 8yROKU +374.3%SPOT +223.5%ROKU compounded faster
ROKU SPOT
ROKU vs SPOT: by the numbers
- •SPOT is the larger company ($99.11B vs $21.22B market cap).
- •SPOT trades at the lower earnings multiple (38.40 vs 108.02 P/E).
- •SPOT converts more revenue to profit (15.43% vs 4.06% net margin).
- •ROKU grew revenue faster over the past five years (19.57% vs 16.40% CAGR).
Which is better, ROKU or SPOT?
Metric tally: ROKU 4 · SPOT 10It depends on what you're optimizing for:
ValueSPOT(lower P/E)
GrowthROKU(faster 5Y revenue CAGR)
QualitySPOT(higher ROIC)
Valuation
| Metric | ROKU | SPOT |
|---|---|---|
| P/E ratio | 108.02 | 38.40● |
| Forward P/E | 39.27 | 30.56● |
| P/S ratio | 4.37● | 4.92 |
| P/B ratio | 8.12● | 10.89 |
| PEG ratio | — | 0.51 |
| EV / EBITDA | 48.91 | 27.54● |
| FCF yield | 3.01% | 3.69%● |
Profitability
| Metric | ROKU | SPOT |
|---|---|---|
| Gross margin | 44.19%● | 32.31% |
| Operating margin | 2.09% | 13.70%● |
| Net margin | 4.06% | 15.43%● |
| ROE | 7.54% | 34.17%● |
| ROIC | -0.17% | 21.05%● |
Growth (annualized)
| Metric | ROKU | SPOT |
|---|---|---|
| Revenue CAGR (5Y) | 19.57%● | 16.40% |
| FCF CAGR (5Y) | 32.93% | 66.97%● |
| Total return CAGR (5Y) | -16.16% | 14.61%● |
Frequently asked
- Which is better, ROKU or SPOT?
- It depends on your goal. value: SPOT (lower P/E); growth: ROKU (faster 5Y revenue CAGR); quality: SPOT (higher ROIC). Across all compared metrics, SPOT leads 10 to 4.
- Is ROKU or SPOT cheaper?
- On trailing earnings, SPOT is cheaper: ROKU trades at a 108.02 P/E and SPOT at 38.40.
- Which has grown faster, ROKU or SPOT?
- Over the past five years, ROKU grew revenue faster — ROKU at a 19.57% CAGR versus SPOT at 16.40%.
- Is ROKU or SPOT more profitable?
- SPOT runs the higher net margin — ROKU at 4.06% versus SPOT at 15.43%.
- Which has been the better investment, ROKU or SPOT?
- Over the past 5-year, SPOT delivered the higher annualized total return — ROKU at -16.16% versus SPOT at 14.61%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Roku P/E ratioSpotify Technology P/E ratioRoku dividend yieldSpotify Technology dividend yieldRoku ROESpotify Technology ROERoku operating marginSpotify Technology operating marginRoku revenue growthSpotify Technology revenue growthRoku free cash flowSpotify Technology free cash flow
Roku & Spotify Technology appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.