Is RJF or SUNB cheaper?

On trailing earnings, RJF is cheaper: RJF trades at a 14.72 P/E and SUNB at 26.24.

Does RJF or SUNB pay a bigger dividend?

RJF pays a dividend (1.33% yield) while SUNB does not currently pay one.

Is RJF or SUNB more profitable?

RJF runs the higher net margin — RJF at 13.13% versus SUNB at 12.83%.

Raymond James Financial, Inc. (RJF) vs Sunbelt Rentals Holdings Inc (SUNB)

RJF leads on 7 of 9 compared metrics.

A side-by-side comparison of Raymond James Financial, Inc. and Sunbelt Rentals Holdings Inc across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 21, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

RJF

Raymond James Financial, Inc.

$30.37B

$155.86Financial Services

SUNB

Sunbelt Rentals Holdings Inc

$35.57B

$86.06Financial Services

Total return — RJF vs SUNB

growth of $100 · last 1y

RJF +1.8%SUNB +16.6%SUNB compounded faster

RJF SUNB

RJF vs SUNB: by the numbers

•SUNB is the larger company ($35.57B vs $30.37B market cap).
•RJF trades at the lower earnings multiple (14.72 vs 26.24 P/E).
•RJF converts more revenue to profit (13.13% vs 12.83% net margin).
•RJF pays a dividend (1.33% yield) while SUNB does not currently pay one.

Which is better, RJF or SUNB?

Metric tally: RJF 7 · SUNB 2

It depends on what you're optimizing for:

ValueRJF(lower P/E)

QualityRJF(higher ROIC)

Metrics side by side

Valuation

Metric	RJF	SUNB
P/E ratio	14.72●	26.24
Forward P/E	13.12●	23.97
P/S ratio	1.90●	3.29
P/B ratio	2.47●	4.72
PEG ratio	2.76	—

Profitability

Metric	RJF	SUNB
Gross margin	89.16%●	75.38%
Operating margin	16.86%	21.60%●
Net margin	13.13%●	12.83%
ROE	17.08%	18.41%●
ROIC	15.88%●	9.46%

Dividends

Metric	RJF	SUNB
Dividend yield	1.33%	—
Payout ratio	19.75%	—

Growth (annualized)

Metric	RJF	SUNB
Revenue CAGR (5Y)	13.83%	—
EPS CAGR (5Y)	21.61%	—
Total return CAGR (5Y)	15.14%	—

Frequently asked

Which is better, RJF or SUNB?: It depends on your goal. value: RJF (lower P/E); quality: RJF (higher ROIC). Across all compared metrics, RJF leads 7 to 2.
Is RJF or SUNB cheaper?: On trailing earnings, RJF is cheaper: RJF trades at a 14.72 P/E and SUNB at 26.24.
Does RJF or SUNB pay a bigger dividend?: RJF pays a dividend (1.33% yield) while SUNB does not currently pay one.
Is RJF or SUNB more profitable?: RJF runs the higher net margin — RJF at 13.13% versus SUNB at 12.83%.

Go deeper

Full RJF analysis Full SUNB analysis Interactive comparison tool

Dig into the metrics

Raymond James Financial P/E ratio Sunbelt Rentals P/E ratio Raymond James Financial dividend yield Sunbelt Rentals dividend yield Raymond James Financial ROE Sunbelt Rentals ROE Raymond James Financial operating margin Sunbelt Rentals operating margin Raymond James Financial revenue growth Sunbelt Rentals revenue growth Raymond James Financial free cash flow Sunbelt Rentals free cash flow

Raymond James Financial & Sunbelt Rentals appear in these rankings

Highest FCF Yield Stocks Best 10-Year Total Return Stocks Lowest P/E Ratio Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 21, 2026.