Rivian Automotive, Inc. (RIVN) vs Ulta Beauty, Inc. (ULTA)
ULTA leads on 6 of 7 compared metrics.
A side-by-side comparison of Rivian Automotive, Inc. and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
RIVN
Rivian Automotive, Inc.
$16.76Consumer Cyclical
ULTA
Ulta Beauty, Inc.
$467.74Consumer Cyclical
Total return — RIVN vs ULTA
growth of $100 · last 5yRIVN -83.4%ULTA +19.5%ULTA compounded faster
Log scale — wide-divergence pair
RIVN ULTA
RIVN vs ULTA: by the numbers
- •RIVN is the larger company ($21.06B vs $20.11B market cap).
- •ULTA is profitable (9.36% net margin) while RIVN runs a net loss (-63.62%).
Valuation
| Metric | RIVN | ULTA |
|---|---|---|
| P/E ratio | — | 17.53 |
| Forward P/E | — | 14.65 |
| P/S ratio | 3.79 | 1.62● |
| P/B ratio | 4.75● | 7.97 |
| PEG ratio | — | 22.87 |
| EV / EBITDA | — | 12.53 |
| FCF yield | — | 5.10% |
Profitability
| Metric | RIVN | ULTA |
|---|---|---|
| Gross margin | -1.72% | 39.33%● |
| Operating margin | -68.94% | 12.54%● |
| Net margin | -63.62% | 9.36%● |
| ROE | -79.88% | 46.06%● |
| ROIC | -27.94% | 22.76%● |
Growth (annualized)
| Metric | RIVN | ULTA |
|---|---|---|
| Revenue CAGR (5Y) | — | 12.93% |
| EPS CAGR (5Y) | — | 52.49% |
| FCF CAGR (5Y) | — | 0.55% |
| Total return CAGR (5Y) | — | 6.68% |
Frequently asked
- Is RIVN or ULTA more profitable?
- ULTA runs the higher net margin — RIVN at -63.62% versus ULTA at 9.36%.
Go deeper
Dig into the metrics
Rivian Automotive P/E ratioUlta Beauty P/E ratioRivian Automotive dividend yieldUlta Beauty dividend yieldRivian Automotive ROEUlta Beauty ROERivian Automotive operating marginUlta Beauty operating marginRivian Automotive revenue growthUlta Beauty revenue growthRivian Automotive free cash flowUlta Beauty free cash flow
Rivian Automotive & Ulta Beauty appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.