Reddit, Inc. (RDDT) vs SoFi Technologies, Inc. (SOFI)
A side-by-side comparison of Reddit, Inc. and SoFi Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
Different business models: RDDT is classified in Communication Services; SOFI is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
RDDT
Reddit, Inc.
$143.11Communication ServicesDelayed quote: Sep 28, 2026, 4:00 PM EDT
SOFI
SoFi Technologies, Inc.
$15.93Financial ServicesDelayed quote: Sep 28, 2026, 4:00 PM EDT
Total return — RDDT vs SOFI
growth of $100 · dividends reinvested · last 2yRDDT +212.8% (+76.9%/yr)SOFI +135.3% (+53.4%/yr)RDDT compounded faster over this window
RDDT SOFI
RDDT vs SOFI: by the numbers
- •RDDT is the larger company ($27.55B vs $20.43B market cap).
- •SOFI trades at the lower trailing earnings multiple (33.19 vs 33.28 P/E), one valuation lens rather than an overall verdict.
- •RDDT converts more revenue to profit (31.35% vs 11.40% net margin).
- •RDDT grew revenue faster over the past five years (57.28% vs 42.36% CAGR).
Metrics side by side
Valuation
| Metric | RDDT | SOFI |
|---|---|---|
| P/E ratio | 33.28 | 33.19 |
| Forward P/E | 26.71 | 26.99 |
| P/S ratio | 9.91 | 3.66 |
| P/B ratio | 8.38 | 1.84 |
| EV / EBITDA | 32.54 | N/A |
| FCF yield | 3.70% | N/A |
Profitability
| Metric | RDDT | SOFI |
|---|---|---|
| Gross margin | 91.44% | 76.46% |
| Operating margin | 20.07% | 13.22% |
| Net margin | 31.35% | 11.40% |
| ROE | 26.51% | 5.74% |
| ROIC | 23.61% | N/A |
Growth (annualized)
| Metric | RDDT | SOFI |
|---|---|---|
| Revenue CAGR (5Y) | 57.28% | 42.36% |
| Total return CAGR (5Y) | N/A | 2.52% |
Frequently asked
- Which has the lower trailing P/E, RDDT or SOFI?
- SOFI has the lower trailing P/E: RDDT trades at 33.28 and SOFI at 33.19. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, RDDT or SOFI?
- Over the past five years, RDDT grew revenue faster — RDDT at a 57.28% CAGR versus SOFI at 42.36%.
- Is RDDT or SOFI more profitable?
- RDDT runs the higher net margin — RDDT at 31.35% versus SOFI at 11.40%.
Go deeper
Dig into the metrics
Reddit P/E ratioSoFi Technologies P/E ratioReddit ROESoFi Technologies ROEReddit operating marginSoFi Technologies operating marginReddit revenue growthSoFi Technologies revenue growthReddit free cash flow
Reddit & SoFi Technologies appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.