Rocky Brands, Inc. (RCKY) vs Strattec Security Corporation (STRT)
A side-by-side comparison of Rocky Brands, Inc. and Strattec Security Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
RCKY
Rocky Brands, Inc.
$46.56Consumer CyclicalDelayed quote: Oct 6, 2026, 4:00 PM EDT
STRT
Strattec Security Corporation
$65.93Consumer CyclicalDelayed quote: Oct 6, 2026, 4:00 PM EDT
Total return — RCKY vs STRT
growth of $100 · dividends reinvested · last 10yRCKY +461.8% (+18.8%/yr)STRT +95.0% (+6.9%/yr)RCKY compounded faster over this window
RCKY STRT
RCKY vs STRT: by the numbers
- •RCKY is the larger company ($351M vs $276M market cap).
- •RCKY trades at the lower trailing earnings multiple (12.22 vs 13.19 P/E), one valuation lens rather than an overall verdict.
- •RCKY converts more revenue to profit (5.72% vs 3.56% net margin).
- •STRT grew revenue faster over the past five years (6.45% vs 5.60% CAGR).
- •RCKY pays a dividend (1.41% yield), while STRT is a former payer with no current dividend run rate.
Metrics side by side
Valuation
| Metric | RCKY | STRT |
|---|---|---|
| P/E ratio | 12.22 | 13.19 |
| Forward P/E | 9.42 | 13.52 |
| PEG ratio | 17.71 | 0.45 |
| P/S ratio | 0.70 | 0.48 |
| P/B ratio | 1.33 | 1.15 |
| EV / EBITDA | 8.77 | 4.02 |
| FCF yield | 4.68% | 14.15% |
Profitability
| Metric | RCKY | STRT |
|---|---|---|
| Gross margin | 42.22% | 16.46% |
| Operating margin | 8.84% | 4.58% |
| Net margin | 5.72% | 3.56% |
| ROE | 10.95% | 8.63% |
| ROIC | 8.98% | 6.10% |
Dividends
| Metric | RCKY | STRT |
|---|---|---|
| Dividend yield | 1.41% | N/A |
| Payout ratio | 17.06% | N/A |
Growth (annualized)
| Metric | RCKY | STRT |
|---|---|---|
| Revenue CAGR (5Y) | 5.60% | 6.45% |
| EPS CAGR (5Y) | 0.76% | 29.31% |
| FCF CAGR (5Y) | -13.19% | 24.35% |
| Total return CAGR (5Y) | 0.81% | 10.09% |
Frequently asked
- Which has the lower trailing P/E, RCKY or STRT?
- RCKY has the lower trailing P/E: RCKY trades at 12.22 and STRT at 13.19. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, RCKY or STRT?
- Over the past five years, STRT grew revenue faster — RCKY at a 5.60% CAGR versus STRT at 6.45%.
- Does RCKY or STRT pay a bigger dividend?
- RCKY pays a dividend (1.41% yield), while STRT is a former payer with no current dividend run rate.
- Is RCKY or STRT more profitable?
- RCKY runs the higher net margin — RCKY at 5.72% versus STRT at 3.56%.
- How have RCKY and STRT total returns compared?
- Over the past 10 years, RCKY delivered 18.71% and STRT delivered 6.85% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Rocky Brands P/E ratioStrattec Security P/E ratioRocky Brands dividend yieldRocky Brands ROEStrattec Security ROERocky Brands operating marginStrattec Security operating marginRocky Brands revenue growthStrattec Security revenue growthRocky Brands free cash flowStrattec Security free cash flow
Rocky Brands & Strattec Security appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.