Rocky Brands, Inc. (RCKY) vs Strattec Security Corporation (STRT)

A side-by-side comparison of Rocky Brands, Inc. and Strattec Security Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total return — RCKY vs STRT

growth of $100 · dividends reinvested · last 10y
RCKY +461.8% (+18.8%/yr)STRT +95.0% (+6.9%/yr)RCKY compounded faster over this window
0200400600Start $10020182020202220242026$562$195
RCKY STRT

RCKY vs STRT: by the numbers

  • •RCKY is the larger company ($351M vs $276M market cap).
  • •RCKY trades at the lower trailing earnings multiple (12.22 vs 13.19 P/E), one valuation lens rather than an overall verdict.
  • •RCKY converts more revenue to profit (5.72% vs 3.56% net margin).
  • •STRT grew revenue faster over the past five years (6.45% vs 5.60% CAGR).
  • •RCKY pays a dividend (1.41% yield), while STRT is a former payer with no current dividend run rate.

Metrics side by side

Valuation

MetricRCKYSTRT
P/E ratio12.2213.19
Forward P/E9.4213.52
PEG ratio17.710.45
P/S ratio0.700.48
P/B ratio1.331.15
EV / EBITDA8.774.02
FCF yield4.68%14.15%

Profitability

MetricRCKYSTRT
Gross margin42.22%16.46%
Operating margin8.84%4.58%
Net margin5.72%3.56%
ROE10.95%8.63%
ROIC8.98%6.10%

Dividends

MetricRCKYSTRT
Dividend yield1.41%N/A
Payout ratio17.06%N/A

Growth (annualized)

MetricRCKYSTRT
Revenue CAGR (5Y)5.60%6.45%
EPS CAGR (5Y)0.76%29.31%
FCF CAGR (5Y)-13.19%24.35%
Total return CAGR (5Y)0.81%10.09%

Frequently asked

Which has the lower trailing P/E, RCKY or STRT?
RCKY has the lower trailing P/E: RCKY trades at 12.22 and STRT at 13.19. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, RCKY or STRT?
Over the past five years, STRT grew revenue faster — RCKY at a 5.60% CAGR versus STRT at 6.45%.
Does RCKY or STRT pay a bigger dividend?
RCKY pays a dividend (1.41% yield), while STRT is a former payer with no current dividend run rate.
Is RCKY or STRT more profitable?
RCKY runs the higher net margin — RCKY at 5.72% versus STRT at 3.56%.
How have RCKY and STRT total returns compared?
Over the past 10 years, RCKY delivered 18.71% and STRT delivered 6.85% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.